Establishing a clear brief from the outset is key to a successful project.
Having a kick-off meeting and not holding back makes a big difference. The more you share with us, the easier it is to create the right content for you.
We study how your brand is viewed internally and externally so we can bring your corporate video production vision to life in a manner that is best understood by your audience.
Now we get our brains working.
This is the creative strategy stage of the corporate video production process, which is all about generating ‘The Big Idea’ that will bring the brief to life.
We’ll write a creative brief, and once that is approved develop two distinctive creative routes based on an agreed strategic thought, presented through written treatments and moodboards.
Once you’ve chosen a creative route, our Design Directors and Copywriters will work together to develop the initial concept for your corporate video.
This stage is about exploring how to bring the creative to life, whether that be a static logo or developing a graphic property that will inform the design development throughout the rest of the project. If characters are needed, we will sketch out options for discussion.
Typical deliverables at this point would be an initial script, indicative style-frames and a sketched storyboard.
Once we have consolidated your feedback, we are ready to focus on designing and developing all the elements needed for a successful corporate video project.
Scripts and copy will be finalised. Storyboards reworked as artworked style-frames reflecting the final look of the creative.
We will produce an animatic to checking pace, tone of voice and flow of a video, and begin searching for voiceovers and music based on the brief.
Create & Circulate
With strategy, content, design and pace approved, we can begin creating the final product.
Any combination of skills goes into corporate video production; illustration, animation, live action filming, editing and so on. Along the way, there will be plenty of opportunities to comment and input.
Once we have had your final approval , we can work with you to master up all the deliverables you and your team need, in a range of formats ready for you to circulate.