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COMMUNICATING GROWTH

Park Square, a leading private credit firm, commissioned us to create two engaging films to celebrate their 20th anniversary. These videos commemorate two decades of growth, driven by their diligent investment approach. Our task was to highlight Park Square’s achievements, showcasing key dates, personnel, office expansions, and AUM milestones in an engaging way.

We produced two distinct films: an interview-led film and an animated timeline. The interview-led film  features interviews with key personnel, offering a behind-the-scenes look at Park Square’s journey. The animated timeline visually narrates their growth story, using dynamic graphics and engaging visuals. Both films were designed to be informative and visually captivating, embodying Park Square’s professional and confident communication style.

Client

Park Square

Industry

Financial

What We Did

  • Animation
  • Brand development
  • Copywriting
  • Digital assets
  • Live-action filming
  • Motion design
  • Storyboarding
  • Video production

Interview-Led Film

The first film we produced was an interview- led film.  Through talking-head interviews, this film outlined Park Square’s strategy, values, and success, featuring insights from key partners.

The interviews were conducted in a clear, straightforward manner, ensuring the film conveyed Park Square’s commitment to responsibility and excellence in private credit.

Visualising Two Decades of Achievement

For the second film, we produced a looping animated timeline. This text-led video showcased Park Square’s growth over the past two decades, highlighting key dates, personnel, office expansions, and AUM figures.

 

Animated Timeline Film 

Timeline animation for capital markets firm

Capturing Park Square’s Essence

We adhered to their square property and website elements, such as layouts and finely-lined grids, to ensure a seamless design. Therefore the animation was structured with ordered, gridded sections that could evolve and become more intricate, offering a dynamic visual journey.

To maintain a sense of constant movement and keep the film engaging without chaos, we integrated drifts and transitions. This was crucial as the animation played on a loop on background screens, therefore it needed to be lively and interesting without being overly extravagant. Every element moved with class, dignity, and order, upholding a sophisticated aesthetic throughout and reflecting Park Square’s professional communication style.