Video Marketing
The Psychology Behind Character Animation in Marketing
In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.
Building an Effective Video Content Strategy That Drives Results
Creating a single creative campaign can be challenging, but turning it into an effective video content strategy can be even...
10 ANIMATION STYLES TO USE IN YOUR VIDEO CONTENT
Animation styles are ever-evolving, check out our top 10 favourite and most used styles
How logo animations are helping motion brand agencies transform B2B Marketing
Logo animations are a great way to engage with your audience in a dynamic and sophisticated way, read on for best practise tips and insights.
Focusing on 2022’s biggest marketing strategy challenges
Now that we’re well into 2022, you might be taking the time to evaluate your digital campaigns and the ROI...
Animated video production cost 101: always come prepared with a budget
The price of animated video content varies depending on what you want to achieve with it. It can be as affordable (well, within reason) or as expensive as you want it to be.
Understanding Video Animation: The truth about the processes, costs and considerations
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How to Overcome Video Marketing Strategy Challenges
With 87% of online marketers using video content, creating a video marketing strategy has become standard practice for many brands. It doesn’t...
Top 5 Video Marketing Metrics to Track Performance
Many brands worldwide now prioritise investing in creative video content, and its popularity shows no signs of waning.