Understanding Video Animation: The truth about the processes, costs and considerations

9 min read

Understanding the value of animation video: process, costs and considerations

In today’s digital landscape, one marketing strategy stands out above the rest: video marketing. And it’s easy to see why! Online videos are taking over the internet, making up more than 82% of all consumer internet traffic. And, people remember 95% of what they see in videos. So, if you’re looking to make a lasting impact and capture your audience’s attention, video marketing is the way to go!

By now, you should be convinced that video marketing is a powerful tool to grow your online presence and reach your target audience. But not just any video will do. Video needs to be distinctive, visually connected to your brand’s identity and have impact or stand-out amidst the mass of content on social channels.

Animation is your secret weapon for telling captivating stories, showcasing your brand, and simplifying the explanation of your products or services, all in a manner that’s both memorable and engaging. It’s the ultimate tool for forging connections with your customers and propelling your business to new heights.

Want to learn more? Here is a handy infographic that summarises some of the key points you need to know about animated branded content before you begin your own project:

An infographic that answers key questions about video animation, including the process a video production company goes through to create animated video, and the costs of creating animated video content.

As we’ve explored in this infographic, the world of animation is brimming with both potential and nuance. It’s a realm where creativity meets strategy, and where the investment you make can yield substantial returns.

To recap the key takeaways:

  • The Animation Process: Far more than just sketches and software, animation involves a multi-faceted process. From brainstorming sessions that ignite the spark of an idea, to meticulous scriptwriting, design, and even the nuanced art of voiceover selection, each step is crucial to crafting a compelling narrative.
  • Myth vs. Reality: We’ve dispelled some common misconceptions about animation. It’s not a one-size-fits-all solution, and the cost isn’t uniform across all projects. Understanding these distinctions helps you make informed decisions.
  • Investment and Value: Animation is an investment, and like any investment, it requires careful consideration. The infographic outlines typical budget ranges for different levels of complexity and customisation, showcasing how animation can align with your specific goals and brand identity.
  • Beyond the Basics: Off-the-shelf solutions might be tempting, but they rarely capture the essence of your brand. Premium animation takes time (around 6-8 weeks), but the payoff is immense—a video that truly resonates with your audience and reinforces your brand’s unique value proposition.

Partnering with Content Creatures

At Content Creatures, we thrive on transforming ideas into animated stories that captivate and inspire. Whether you’re looking to simplify a complex concept, elevate brand awareness, or drive engagement, we have the expertise and passion to bring your vision to life.

Let’s start a conversation about how animation can become a powerful tool in your marketing and communications armoury.

Contact us today for a personalised consultation.

Together, we’ll craft an animated narrative that leaves a lasting impression on your audience.


If you find the above useful, but you want to learn more, then we have many more resources that you can access.

For example, introducing animated video into your strategy raises a whole new set of questions, including: