Understanding Video Animation: The truth about the processes, costs and considerations

Animated characters in a hot air balloon

It’s 2022, the year that the consumption of video content is predicted to reach a new all-time high. In fact, research by Cisco has found that online videos will make up more than 82% of all consumer internet traffic (15 times higher than it was in 2017). 

If you are reading this, then you may already know that animated video is particularly successful at raising brand awareness and engagement. That’s why many brands are looking to invest in video animation over live-action content. It really is a win-win. 

Before you get started on your own project, here are  some of the most important things you need to know about animated branded content in one nifty infographic: 

An infographic that answers key questions about video animation, including the process a video production company goes through to create animated video, and the costs of creating animated video content.

Now, you should have a good understanding of: 

  • The process behind animated video production
  • Common myths about animated marketing videos
  • The typical cost of an animated video 

We sure hope the above was helpful, but if you are keen to learn more, then we have many more resources that you can access.

For example, introducing animated video into your strategy raises a whole new set of questions, including:

You can also download our Ultimate Guide to Video Marketing below for free. You’ll learn about:

  • The importance of video marketing 
  • Why animated video is so valuable
  • The benefits of investing in premium branded content
  • How to incorporate communication trends into your strategy
  • What to consider before getting started

Download Now