Archive
Harnessing the Power of Animation: A Game-Changer in Marketing Communications
Animation plays a pivotal role in maintaining brand consistency. It allows for the creation of a suite of visual elements that are stylistically aligned with the brand’s identity. This ensures a consistent look and feel across all media, from websites and social media to television commercials and in-store displays.
How Video for HR Shapes a Company’s Brand Identity in the Digital Age
In recent years, HR’s role in shaping a company’s brand identity has moved beyond traditional personnel management to become integral to the storytelling of a company’s ethos.
Can Video Marketing strike the balance between Brand Marketing and Demand Marketing?
Marketing is a diverse field with numerous strategies, each with its unique strengths and weaknesses. Two of the most prominent approaches are brand marketing and demand marketing, both of which serve distinct yet complementary roles in a comprehensive marketing strategy.
From Concept to Success: Realising Your Vision with Corporate Animation
Corporate animation lets businesses truly define their unique voice and values, inspiring viewers with memorable visuals that can help them realise success.
Understanding the Process and Costs Involved in Animated Video Production
These days it’s vital that brands stand out.
Animated video production is a popular way to capture the audience’s attention, but for many communications professionals, the process and costs involved is clouded in mystery.
The Psychology Behind Character Animation in Marketing
In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.
Understanding Video Animation: The truth about the processes, costs and considerations
How Explainer Videos Pave the Way for New Digital Adopters
