Can Video Marketing strike the balance between Brand Marketing and Demand Marketing?
Marketing is a diverse field with numerous strategies, each with its unique strengths and weaknesses. Two of the most prominent approaches are brand marketing and demand marketing, both of which serve distinct yet complementary roles in a comprehensive marketing strategy.
From Concept to Success: Realising Your Vision with Corporate Animation
Corporate animation lets businesses truly define their unique voice and values, inspiring viewers with memorable visuals that can help them realise success.
Understanding the Process and Costs Involved in Animated Video Production
These days it’s vital that brands stand out.
Animated video production is a popular way to capture the audience’s attention, but for many communications professionals, the process and costs involved is clouded in mystery.
The Psychology Behind Character Animation in Marketing
In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.