PHD and the British Heart Foundation
PHD’s brilliant ‘Heart Stopping’ partnership with Global for the British Heart Foundation has not only been recognised with an esteemed award at the Cannes Lions International Festival of Creativity but has also won Best Collaboration at the Festival of Media M&M Global awards 2023.
To showcase the remarkable campaign and its impressive impact, we crafted a captivating case film for the awards.
Charity / Not for Profit
What We Did
- Brand development
- Creative strategy
- Motion design
- Music composition
Building the creative
Given the nature of this project as a radio campaign, we had to think outside the box due to the limited visual assets available. We were provided a script, brand logos, and audio-only radio assets, and set about developing an engaging narrative.
We crafted custom motion graphics depicting soundwaves, a beating heart, and heartbeat monitor lines, and seamlessly integrated these with on-screen text for enhanced viewer engagement.
It was essential for the film to emphasise how the radio campaign had positively affected the British Heart Foundation and its accomplishments.
The audience needed to see the essential statistics presented effectively and memorably, and with impact.
Finally, the soundscape resolves on a positive, uplifting note, leaving a lasting impression on the audience and solidifying the positive outcome of the campaign.