South Molton Banner

Showcasing Transformation

Project Overview: The South Molton Development

The South Molton Development is a transformative project aimed at redefining the West End, with completion scheduled for 2027. It focuses on sustainability and heritage preservation through innovative retrofit strategies, aligning with efforts to achieve net-zero carbon emissions. The project will feature a mix of office spaces, retail, leisure facilities, and improved public areas.

Our Challenge

We were entrusted with creating a dynamic video that would generate excitement and awareness around the South Molton Development. Our goal was to position it as a destination of significance for the West End.  

Client

Grosvenor Group

Industry

Construction

What We Did

  • Animation
  • Creative strategy
  • Motion design

Project film

View our work - South Molton

Design Approach: Bringing Static Guidelines to Life

Working from a set of static brand guidelines, we were challenged to transform them into a compelling motion experience that would tease the South Molton Development as the boldest corner of Mayfair.

The video needed to embody the bold, innovative spirit of South Molton while staying true to the brand’s identity.

With the development’s strong ties to fashion, dining, and creativity, we crafted visuals that were vibrant and dynamic – designed to captivate and excite – while maintaining a clean, sophisticated aesthetic to ensure clarity and balance, keeping the key messaging front and centre.

Visual Execution

To ensure the brand remained present throughout, we incorporated the signature South Milton banner as a guiding visual element.

We also utilised key design assets, such as the South Molton triangle property and structured panels, to align seamlessly with the brand’s identity. The majority of the design and animation work was executed in After Effects, allowing for smooth and impactful motion integration.

Merging Modernity with Heritage

This project not only honours the area’s heritage but also supports efforts to make Mayfair greener and cleaner. To capture this blend of tradition and progress, we crafted the animation with a focus on simplicity and elegance.

The visuals are bold and engaging, yet sophisticated. The minimalist aesthetic highlights the area’s timeless qualities while subtly reflecting its forward-thinking, sustainable future.

This approach ensures the animation feels both rooted in history and aligned with Mayfair’s commitment to a cleaner, greener tomorrow.

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HQ

261 High Street,
Dorking, Surrey.
RH4 1RL

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0203 575 1080

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