Cohesive Brand Design
Project Overview
PTR operates at the intersection of music and law, providing legal expertise to musicians, ensuring their rights are protected. Our challenge was to craft a visual identity that instilled trust and authority while maintaining a subtle connection to the creativity of the music industry. The challenge was to balance professionalism with a modern edge, avoiding a corporate stiffness but ensuring credibility remained at the forefront.
Developing The Visual Language
We developed a distinctive brand identity that seamlessly blends legal authority with creative energy. This included designing a refined logo, selecting a colour palette that conveys professionalism with a contemporary edge, and establishing a suite of graphic properties that work together to reinforce PTR’s position as both a trusted legal partner and an integral part of the music industry. The result is a brand that feels confident, credible, and in tune with the people it serves.
Client
PTR Strategic
Industry
Professional services
What We Did
- Brand development
- Creative strategy
- Digital assets
Developing PTR’s Visual Brand Identity
Logo Development
We began with a comprehensive brand audit, evaluating PTR’s existing presence across social media, their website, and competitor benchmarks to identify opportunities for differentiation.
With these insights, we explored multiple logo directions – including pictorial logos, abstract marks, and wordmarks – assessing each for its ability to capture the brand’s essence with impact and clarity.
Establishing Brand Colours
In developing PTR’s visual identity, we selected a colour scheme that balances professionalism with a modern edge. The primary colours are navy blue and white, chosen for their associations with authority, trust, and reliability. To infuse a subtle touch of creativity and vibrancy, we incorporated lime green and turquoise as accent colours. These hues introduce energy and freshness to the palette, ensuring the brand remains approachable and dynamic.
First Impressions Matter
Your brand’s visual identity isn’t just decoration – it’s your first chance to make an impact. Within seconds, your audience forms an opinion based on colour, typography, motion, and design. Make those seconds count.
A strong visual identity builds recognition, trust, and emotional connection. Every design element works together to shape perception and influence decision-making. Take colour, for example:
- It increases brand recognition by 80%
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Colour alone can can influence 85% of customers’ purchasing decisions.
At Content Creatures, our team of experts specialises in crafting bespoke colour schemes that reflect your brand’s ethos and resonate with your target audience. We carefully craft every visual component of your brand to sure every detail works cohesively to strengthen your brand’s impact.
Choosing a Typography
In developing PTR’s visual identity, we selected the Lato typeface for its clean, modern appearance, versatility, and readability. Lato offers a range of weights and styles, making it suitable for various design applications.
Visualising Collaboration
To visually encapsulate PTR’s commitment to harmonious collaboration with its clients, we developed a distinctive graphic element inspired by a soundwave on an equaliser. This design includes a single line that splits into two, symbolising the collaboration between PTR and their clients. Together, they contribute to a unified “note,” representing their collective success.