An engaging and witty animated social media advertisement promoting The Big Issue Foundation’s #EasyGiving campaign.
This exceptional advert was honored with the prestigious 2020 Platinum Muse Creative Award.
The challenge was to connect viewers with the brand in a way that went beyond their standard conception of a street vendor. We wanted to create a connection that would inspire people to view the brand as something that could be gifted online.
The Big Issue
Charity / Not for Profit
What We Did
- Brand development
- Creative strategy
- Music composition
- Voiceover production
Client case study video:
The challenge was to connect viewers with the brand in a way that went beyond their standard conception of a street vendor.
We wanted to create a connection that would inspire people to view the brand as something that could be gifted online.
Simplifying Charitable Donations
In response to the brief from The Big Issue Foundation, we focused on highlighting the relationship between the foundation and affiliate online stores like Amazon and eBay.
These digital storefronts provided a simple and convenient way for people to give a percentage of their purchase to support the foundation’s cause.
Our goal was to emphasise just how easy this process could be.
To captivate audiences, we decided to create a bright, engaging, and humorous animated social media advert.
We believed that this approach would effectively grab the attention of viewers and leave a lasting impression.
The team at The Big Issue Foundation agreed with our concept and we were excited to move forward.
Every member of the Content Creatures team played a role in developing the concept for the advert. Our talented copywriters crafted a visually arresting story that would work seamlessly with or without sound.
We recognized the importance of quickly grabbing the viewer’s attention as social media videos typically have just three seconds to hook the audience.
Therefore, we ensured that the visual style of the animation was attention-grabbing and that the first punchline came early in the video.
With the constant influx of content on people’s timelines and feeds, we knew we had to work hard to make sure our video marketing campaign stood out.
We put a great deal of effort into creating engaging and well-executed animations, focusing on character detail within simple scenes.
Our aim was to create a video that would compel viewers to watch and share.
While our dedicated team at the studio worked tirelessly on the animation, our producer and director collaborated with the acclaimed Game Of Thrones star, Paul Kaye.
His authentic tones can be heard at the end of the video, adding an extra layer of credibility and resonance to the advert.
We gave the team an open brief and they more than came up trumps. I am delighted with the wonderfully professional and creative execution of this project and am sure it will help us raise vital fund to support or work helping Big Issue vendors to move forwards and regain their independence. Thank you all so much.
CEO, The Big Issue Foundation