How to Boost Social Media Video Marketing With Animation

16 min read

social media video marketing

A successful social media video marketing strategy consists of various components that work together seamlessly. It begins with formulating a suitable content strategy and allocating the appropriate budget. Additionally, meticulous thought needs to be given to the video creation process.

The inclusion of animated video posts holds significant importance in both organic and paid social media marketing strategies. In the following discussion, we will explore the reasons behind this and identify the most effective types of videos for each strategy.

Organic Social Media

As we navigate the ever-evolving terrain of social media marketing in 2023, it is crucial to understand the role and effectiveness of organic content to attract viewers. With an estimated 4.89 billion social media users globally, the potential reach is immense. However, the reality of organic reach on major platforms presents a more nuanced picture.

On Facebook, for instance, organic content has a modest reach of just 2.2% per post. This means that for every 100,000 followers your brand has, only about 2,200 will see your organic posts as they scroll through their feeds.

LinkedIn offers slightly better odds, with an average organic reach of 5.3%, which can peak at 10% for some brands. Instagram, however, emerges as the frontrunner with an average organic reach of 9.4%, potentially reaching up to 25% in certain instances.

These statistics underscore the need for a deliberate and strategic organic social media presence. A large follower count does not necessarily translate into high engagement rates, and brands must focus on creating content that encourages active participation and return visits from their audience.

One form of content that has proven to be effective is video. Its popularity has been on an upward trajectory over the past decade and continues to hold the attention of audiences better than other content forms. However, curating an organic video marketing strategy that delivers a solid return on investment remains a challenging task.

In conclusion, while organic social media marketing has its challenges in 2023, it is far from obsolete. Brands must navigate these challenges with creativity and strategic planning to effectively engage their audience and maximize their organic reach with short form videos.

Paid Social Media

Investing time in a social media marketing strategy almost always goes hand in hand with a paid social presence and isn’t about to slow down anytime soon.

According to Sprout Social, B2B social media advertising alone was used by 83% of marketers and ranked second in success behind search engine marketing.

It also makes up a large portion of a brand’s digital marketing budget. How much you spend can greatly depend on your company size and goals, but the average organization can spend between $200 and $350 per day on social media marketing.

Sharing animated video content in your social media strategy

To put it simply, if you want your videos to make a real impact on a social media platform, they need to be entertaining.

As a brand, you want to strike that perfect balance between professionalism and engaging your audience. That’s why investing in animated short videos is often the best of both worlds. It lets you stay true to your brand image, deliver your key message, and create something truly unique (maybe even with a pinch of humour thrown in for good measure).

Video of The Big Issue Foundation's #EasyGiving Campaign showing mother fox shopping with children

One trend that’s capturing the attention of marketers and audiences alike is the use of animated videos on platforms like LinkedIn, Instagram, and Facebook. But what types of animated videos are resonating the most with audiences? Let’s dive in.

1. Explainer Videos

Explainer videos top our list for a good reason. They brilliantly break down complex ideas into digestible, engaging content. These videos are effective because they help viewers understand your product or service in an engaging and visually appealing way.

By using animation, you can simplify abstract concepts and tell a compelling story about your brand. And the best part? They’re easily shareable across all social media platforms.

Plus, you can even create and behind-the-scenes videos to show off your skills and broaden the campaign’s reach

2. User-Generated Animated Videos

Next up is user-generated animated videos.

This trend empowers customers to create videos and become brand ambassadors. By providing the tools to your audience can make their own videos, creating branded animated video ads to showcase your products or services is full-circle marketing.

It’s a brilliant strategy because it not only encourages user engagement, but also builds trust and authenticity around your brand.

3. Social Media Optimized Animations

Social media platforms each have their unique specifications and audience behaviors. That’s where social media optimized animations come into play. These animations are tailored to fit the platform’s specifications, making them highly shareable and eye-catching. Whether it’s a square video for Instagram or a vertical one for LinkedIn stories, these animations can boost your brand visibility in no time.

4. Search-Optimized Videos

In the world of digital marketing, SEO isn’t just for written content. Search-optimized videos are designed with SEO principles in mind, improving their visibility on search engines. This type of short-form video is tailored to your specific goals, helping you reach your target audience effectively.

5. Interactive Animated Videos

Last but definitely not least are interactive animated videos. These longer videos offer a unique, engaging experience by allowing viewers to interact with the content.

Whether it’s clicking on a product to learn more or choosing their own adventure in a story, these animations provide a personalized experience that can significantly increase user engagement.

Keen to find out more

If you’re looking for help creating content that stands out and grabs attention, reach out to Content Creatures today. Our team of experts will help you craft powerful stories that make an impact. Book a meeting with us now to start on your journey to success!

A social media videos are digital videos created specifically for sharing on one or more social media platform. These videos can vary greatly in length, style, and format, depending on the platform they’re designed for and the message they’re meant to convey. They can include everything from promotional content and product demonstrations to tutorials, testimonials, live streams, and more.

The best type of video for social media largely depends on your target audience and the platform you’re using. However, generally speaking, short, engaging videos that tell a story, demonstrate a product, or provide valuable information tend to perform well. On platforms like Instagram or TikTok, short, visually appealing videos are very popular. On LinkedIn, educational and industry-related content may yield better results. Also each platform performs best with specific video dimensions (landscape 16:9 for LinkedIn, square 1:1 for Instagram, and portrait 9:16 for TikTok).

Starting a social media video requires a few key steps. First, identify your objectives and understand your audience. Knowing what you want to achieve and who you are speaking to can guide your content creation. Then, plan your content carefully. This includes scripting your video, planning your shots, and thinking about your video’s look and feel. Once you have a solid plan in place, you can start filming. Remember to keep it concise, engaging, and relevant.

Short social media videos are often referred to as “micro-videos”. Platforms like TikTok and Instagram Reels specialize in this type of content, which typically lasts anywhere from 15 seconds to one minute. These bite-sized videos are designed to convey a message or tell a story quickly and engagingly, making them perfect for the fast-paced world of social media.

Video content on social media refers to any moving visual media that businesses or individuals share on social media channels to engage their audience, promote a product or service, or convey a message. This can range from professionally produced advertisements and customer testimonials to informal live streams and user-generated content. The primary goal of video content on social media is to capture attention, engage viewers, and encourage them to take action, like sharing the video, making a purchase, or visiting a website.