Amplifying Your Cause: The Benefits of Explainer Videos for Charities

13 min read

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Charities play a crucial role in tackling society’s most pressing issues. But how can they secure funding, raise awareness, build trust, engage with the community, and advocate for systemic changes? The answer lies in explainer videos.

Why Explainer Videos? The Ultimate Tool for Charity Success.

Did you know that 73% of video marketers actively use explainer videos? This makes them the most popular type of video marketing, underscoring their effectiveness in engaging audiences and conveying key messages.

At Content Creatures, we have helped charities connect with their audiences through compelling charity videos since 2014. Our explainer videos simplify complex ideas, increase engagement, boost online visibility, create emotional connections, and build trust with potential donors and supporters.

In this blog, we delve into how animated explainer videos can significantly amplify the mission of charities. We discuss the reasons charities should leverage animated explainer videos, outline the many benefits they offer, and present case studies of charity videos we have created for various charitable organisations.

Unlocking the Power of Explainer Videos

What are explainer videos?

Explainer videos showcase the value of your product or service to your target audience in a simple, visually captivating way. Animated explainer videos break down complex topics into easily digestible information, boosting engagement and enhancing comprehension.

What types of video explainer are there?

  • Animated explainer videos: Use animations to illustrate concepts.
  • Live-action explainer videos: Feature real people and settings.
  • Whiteboard explainer videos: Show hand-drawn illustrations on a whiteboard.
  • Kinetic typography videos: Use moving text to convey messages

 6 Reasons Charities Should Use Explainer Videos

1. Enhance Understanding of Your Mission 

Charities often deal with complex social, environmental, or health issues. An animated explainer video can break down these topics into easily understandable segments, making it easier for the audience to grasp the importance of the cause.

2. Fundraising campaigns

During fundraising drives, animated explainer videos can highlight the specific needs and how donations will are used. This can create a sense of urgency and motivate viewers to contribute.

3. Showcasing Impact

To show the impact of their work, charities can use explainer videos to share success stories, statistics, and testimonials. This visual storytelling can be more interesting than a written report.

4. Volunteer Recruitment

Explainer videos can outline the roles and responsibilities of volunteers, the benefits of volunteering, and how to get involved. This can attract more people to join the cause.

5. Educational Purposes

Explainer videos can inform the public about specific issues, provide training, or share important information in an engaging format.

6. Building Trust and Credibility

Explainer videos transparently showcase your charity’s activities, achievements, and impact, similar to an annual report. By providing clear and engaging updates, you reassure stakeholders and donors that their contributions are being used effectively and responsibly.

5 Proven Ways Explainer Videos Amplify your Mission

A study by HubSpot revealed that 96% of marketers reported that explainer videos helped users understand their business better. For charities, this translates to a powerful tool for conveying their mission and impact.

1. Simplifying Complex Issues

Charities often tackle complex and multifaceted issues that can be difficult for the general public to fully understand and relate to. Animated Explainer videos excel at making these tricky concepts easier to understand. This is because:

  • Chunking Information: Animated Explainer videos break information into smaller, more manageable pieces. This approach aligns with how our brains naturally process information.
  • Multisensory Engagement: Animated Explainer videos use visual and auditory stimuli, combining storytelling with narration to cater to both visual and auditory learners. This approach enhances engagement, ensuring that the charity’s mission resonates more deeply and encourages greater support for the cause.

2. Bringing Abstract Concepts to Life

Animated explainer videos can illustrate abstract concepts that are difficult to convey through text alone. For example, a charity focused on providing clean water to communities in need could use an animation to illustrate the journey of a single drop of water from a contaminated source, through the filtration process, and finally to a child’s glass.

3. Accessibility and Inclusivity

Animated explainer videos are inclusive, often featuring subtitles, descriptive narration, and visual cues to cater to diverse audiences.

4. Emotional Connection and Storytelling

Animated explainer videos excel at creating strong emotional connections with viewers. By telling compelling stories that highlight personal experiences and real-life impacts, charities can evoke empathy and drive action. These stories build trust and credibility by showcasing the charity’s work in a relatable and tangible way, rather than merely describing it.

5. Shareability and reach

Animated explainer videos are highly shareable across various platforms. This shareability amplifies the charity’s message, reaching a broader audience and potentially attracting new supporters.

Ready to see how explainer videos can transform your charity’s mission?

Don’t wait—reach out to us today and start making a bigger impact!

 Our Case Studies: Impactful Charity Videos

Discover the power of animated explainer videos for charities through these engaging charity video case studies:

Strategy Film

Client: Butterfly Conservation

For Butterfly Conservation, we produced a visually stunning strategy film to launch their new organisational strategy. The film highlighted their five-year plan, “Saving Butterflies and Moths,” which aims to halve the number of threatened species, double their impact on landscape restoration, and inspire thousands to create new wild spaces for nature.

 

Awareness Film

Client: PDA Society

For the PDA Society, we created an animated campaign video titled “You Don’t See How I Feel” to raise awareness about Pathological Demand Avoidance (PDA). The video highlights the often unseen struggles of individuals with PDA, aiming to bridge the gap between external perceptions and internal realities and helping viewers understand and empathise with the emotional difficulties that individuals with PDA endure.

 

Fundraising campaigns

Client: The Big issue

For The Big Issue, we designed a witty, animated social media advertisement for their #EasyGiving campaign. The goal of this campaign was to promote easy ways for people to contribute and support The Big Issue Foundation, which supports homeless and vulnerably housed people.

The advertisement was engaging and shareable, leveraging humour and animation to capture the audience’s attention on social media platforms.

Training Videos

Clients: Zoological Society of London (ZSL)

ZSL is an international conservation charity driven by science, dedicated to restoring wildlife in the UK and around the world. We created a video series aimed at training asset management and finance companies that invest in the soft commodities sector on the ethical implications they need to consider.

 

Ultimately, the success of a charity hinges on its ability to connect with its audience. Explainer videos offer a unique opportunity to do just that.

By simplifying their message, charities can raise awareness, inspire action, and foster a deeper understanding of their cause. Embracing creative solutions like these is essential for charities to navigate modern challenges and ensure their sustainability and growth.

Ready to Amplify Your Mission?

Don’t miss out on the opportunity to harness the power of explainer videos for your cause. Book a FREE consultation call with our Creative Strategy Partner today and discover how we can help you amplify your mission.

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