The Art of Animated Explainer Videos: Creative Approaches for Any Industry

16 min read

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In today’s digital age, animated explainer videos have emerged as a game-changer for businesses. These videos offer a powerful way to communicate messages effectively and capture the attention of target audiences.

With their ability to break down complex topics into easily digestible pieces, animated explainer videos have proven to be an invaluable tool for explaining concepts, promoting products or services, and boosting brand awareness.

What exactly is Animated Explainer Video Production?

Animated explainer video production is all about creating captivating short videos that bring business ideas, products, or services to life in an entertaining and informative way.

These videos use animation, motion graphics, and compelling storytelling to explain complex concepts in a simple and engaging way. The main goal is to grab your attention, increase brand awareness, and inspire action, like making a purchase or checking out a website.

So, if you’re looking to explain your business in a fun and effective way, animated explainer videos are the way to go!

The Benefits of Animated Explainer Video Production

Including animated explainer videos in your marketing strategy can offer numerous advantages for your business. Let’s explore some of the key benefits:

Boost Engagement

Animated explainer videos can really grab the attention of your audience, much more than content that’s overloaded with text. By using cool visuals and storytelling, you can keep your viewers hooked throughout the video, making sure that your message gets across and stays with them.

Breaking Down Complex Ideas

Trying to explain complicated or technical concepts can be a real challenge. Animated explainer videos give you a chance to break down those complex ideas into easy-to-understand visuals that your audience can relate to. An example of this would be the animations we produced for charity Climate Outreach:


Supercharged Conversion Rates

Studies show that animated explainer videos drive visitors to take action, resulting in more sales and conversions. By keeping things simple, fun and interesting, animated explainer videos make it easy for your audience to understand your message and respond to your call-to-action.

Improved SEO Rankings

Search engines have a strong affinity for videos. By integrating animated explainer videos on your website, you can elevate your SEO efforts. The inclusion of videos can effectively prolong visitors’ stay and greatly reduce bounce rates. This, in turn, sends a clear signal to search engines that your content holds value and is directly relevant to the topic at hand.

Enhance Your Brand Awareness

An impeccably crafted animated explainer video has the power to leave a profound impact on your audience, amplifying brand recall and awareness. To achieve organic growth, it is crucial to make your brand truly memorable to your audience and ignite their desire to share your videos with others.

Mastering Effective Communication

In a world of diminishing attention spans, the ability to deliver your message swiftly and effectively is paramount. Animated explainer videos offer a concise means of conveying key points that leave a lasting impact on your audience.

Harnessing Multi-Platform Versatility

By incorporating animated explainer videos across various platforms, including your website, social media channels, email marketing campaigns, and presentations, you can leverage a host of benefits in effectively conveying your message. This adaptability empowers you to connect with a wider audience and amplify the impact of your video content.

Gaining a Competitive Edge

While not all businesses have embraced animated explainer video production, incorporating it into your marketing strategy can provide you with a distinct advantage. It is vital to have captivating videos that differentiate yourself from competitors, attracting and retaining customers effectively.

Key Steps in Animated Explainer Video Production

To produce an animated explainer video successfully, it is essential to follow key steps. Let’s explore the stages involved in creating a compelling animated explainer video:

  1. Define the Purpose and Audience: Before starting the production process, it is crucial to establish the purpose of your video and identify your target audience. Understanding your objectives and knowing who you want to reach will guide the entire production process.
  2. Craft the Script: The script serves as the foundation of your animated explainer video. It outlines the storyline, dialogue, and key messages you wish to convey. A well-written script should be concise, engaging, and align with your brand’s voice.
  3. Storyboarding: Storyboarding entails creating a visual representation of your video, frame by frame. This step helps you visualize the flow of the video, plan the animation, and ensure that all elements align with the script.
  4. Choose the Right Animation Style: Selecting the appropriate animation style is vital for effectively delivering your message. Various styles, such as 2D, 3D, or motion graphics, evoke different emotions and suit different content types.
  5. Voiceover and Sound Design: A professional voiceover and well-designed sound effects can enhance the impact of your animated explainer video. Clear and engaging voiceovers complement the visuals, ensuring effective communication of your message.
  6. Animation and Production: During this stage, skilled animators and designers bring your storyboard to life. They incorporate colours, visuals, and effects to create a polished video that captivates your audience.
  7. Review and Feedback: After the initial production, it is crucial to review the video and gather feedback from stakeholders and members of your target audience. This feedback helps refine the video and ensures alignment with your objectives.
  8. Finalise and Distribute: Once all edits are made, it’s time to finalise. Export your video in the appropriate format and distribute it through suitable channels, such as your website, social media accounts, and email campaigns.

By following these essential steps, you can craft a captivating and impactful animated explainer video. Collaborating with a reputable creative agency, one that truly comprehends your brand, will undoubtedly enhance the process.

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Creative ways to produce animated explainer videos

There are several creative ways to produce animated explainer videos. Here are some ideas:

    • Character Animation: Bring characters to life through animation. Use unique and relatable characters to tell your story and make a lasting impression.

  • Infographic Style: Present information in a visually appealing way by incorporating infographic elements such as charts, graphs, and icons. This style is ideal for explaining complex concepts or data.
  • Stop Motion Animation: Create a charming and tactile experience by using physical objects or illustrations that are moved incrementally to create animation. This technique adds a unique and handmade touch to your video.
  • Typography Animation: Focus on animated text to convey your message creatively. Play with different fonts, colours, and motion effects to bring your words to life.

  • 3D Animation: Use three-dimensional models to create a visually stunning and immersive experience. This style works well for showcasing products or demonstrating processes.
  • Motion Graphics: Combine animation, text, and visuals to create dynamic and eye-catching explainer videos. This versatile style allows for creativity and customization.

Remember, the best approach is to choose a style that aligns with your brand and effectively communicates your message to your target audience. Be creative, experiment with different techniques, and find the style that suits your content and objectives best.


Best Practices for Creating Compelling Animated Explainer Videos

Creating compelling animated explainer videos requires careful planning and execution. To ensure your videos engage and resonate with your audience, follow these best practices:

Keep it Concise: Shorter videos, typically around 60-90 seconds, tend to be more effective. Capture and maintain viewers’ attention by delivering your message concisely.

Focus on the Story: Craft a compelling narrative that tells a story and connects with your audience on an emotional level. A well-crafted story makes your message memorable and engaging.

Highlight the Benefits: Grab viewers’ attention early by showcasing the benefits of your product or service. Clearly communicate how it can solve their problems or fulfil their needs.

Professional Voiceover: Invest in a professional voiceover artist who can deliver your script with clarity and enthusiasm. A captivating voice can significantly impact how your message is received.

Brand Consistency: Ensure that your video aligns with your brand’s identity, including colours, logos, and overall tone. Consistency reinforces brand recognition and builds trust with your audience.

Call to Action: Include a clear and compelling call to action at the end of your video. Guide viewers on the next steps they should take, such as visiting your website, subscribing, or making a purchase.

Optimise for Mobile: Ensure that your videos are mobile-friendly and compatible with various screen sizes. Optimize the viewing experience for mobile users.


To sum it up, animated explainer videos are a game-changer when it comes to boosting your brand’s visibility and taking your marketing efforts to the next level. With these engaging videos, you can simplify complex ideas, grab your audience’s attention, and effectively convey your brand’s message. The result? Lasting impact and meaningful results for your business.

So, why not tap into the power of animated explainer videos and set up a meeting with us today?