Answering Charities’ FAQs on Video Production Services

Capturing the attention and hearts of potential donors is no small feat.

As of last year, there were 168,850 registered charities in England and Wales, all competing for volunteers and donations. Beyond this, they face competition from 359 million companies worldwide, all seeking the same financial support. Donations often come from people’s discretionary income, and every company is vying for a share of it.

Unfortunately, most of these companies have extensive resources to capture consumers’ attention. This puts charities at a disadvantage, as they often operate with limited budgets. To compete effectively, it’s essential for charities to strategically invest in marketing efforts that yield the highest return on investment.

One of the most effective ways to achieve this is through the power of charity animation and video production services. Did you know that 72% of donors say they’re “very likely” to donate after watching a video about a non-profit’s work? Additionally, 90% of marketers say video marketing has given them a good ROI.

These statistics highlight the immense potential of video in driving support and engagement for your cause.

But what makes charity animations and charity videos so effective? Let’s explore why they offer such a good return on investment:

Establish an Emotional Connection through visual storytelling

This humanises the cause, turning abstract issues into personal stories that viewers can connect with, which is crucial for driving donations and support.

Simplified Communication for Comprehension and Retention

Animation is a powerful communication tool, especially effective in simplifying complex information and making it memorable. By breaking down complex ideas into simpler, visual chunks, animation makes messages easier to understand.

Studies show that the average retention rate for animated explainer videos is 95%, compared to just 30% for traditional videos. This is because animation presents information in manageable, visual chunks, guides viewer attention to key points, and integrates visual and auditory elements for better comprehension.

For a deeper dive into this topic, visit our blog post, “The Science and Psychology Behind the Effectiveness of Animated Content.”

Enhanced Engagement and Visibility

Charity videos are a powerful tool that can significantly boost engagement and visibility, thanks to their high shareability. Videos are 1200% more likely to be shared than text and images combined. This means that a charity’s message can reach a much broader audience, far beyond its immediate followers.

Cost-Effectiveness

Video content is highly cost-effective for charities. Once produced, videos can be reused across various platforms and campaigns, providing long-term value.

They can be broken down into shorter clips for social media, transformed into GIFs, or used in presentations. This versatility allows charities to maintain a consistent message across different channels without needing constant new content, keeping their audience engaged with fresh material from a single source.

Check out Paul Zak’s research in the video below, about how storytelling affects the brain and why it is such a powerful tool for communication for charities.

His studies reveal that compelling stories can trigger the release of oxytocin, a neurochemical associated with empathy and bonding, and cortisol, a neurochemical associated with focusing our attention. Zak’s research found that the release of these neurochemicals in people who watched an emotional story directly influenced their willingness to donate to a charity. This demonstrates how storytelling not only engages viewers emotionally but also motivates them to take action and support charitable causes by influencing their brain chemistry.

Yes, we offer discounted rates for charities and non-profits. We understand the financial constraints that many of these organisations face, and we aim to support them in achieving their goals without compromising on the quality of their charity videos.

To facilitate this, we kindly ask for flexibility in our project timelines. This flexibility allows us to optimise our animation studio time efficiently, ensuring that we can provide high-quality services at a reduced cost. By working together in this way, we can deliver impactful video content that meets your needs while staying within your budget.

Absolutely! Scriptwriting and concept development are key parts of our process. Whether you have a clear vision or need help brainstorming, we’re here to assist at any stage.

Our process includes:

1. Collect: We start by developing a clear brief with our clients, gathering information about the brand, reviewing past work, and ensuring alignment with the client’s vision.
2. Consider: We then create ‘The Big Idea’ through a creative strategy, developing two distinct creative routes presented via treatments and moodboards.
3. Concept: Once a route is chosen, our team develops the initial concept, creating scripts, style-frames, and storyboards.
4. Consolidate: We refine the project based on client feedback, finalising scripts, reworking storyboards, producing animatics, and selecting voiceovers and music.
5. Create & Circulate: With everything approved, we produce the final product, involving illustration, animation, filming, and editing. We ensure client collaboration throughout and deliver the final content in various formats.

Your level of involvement is entirely up to you. We value your expertise in your field and rely on your input for accurate brand messaging. You can choose to be hands-on throughout the process or let us handle the details while keeping you informed with regular updates.

We ensure alignment with your mission and values through:

• Brand Guidelines

We strictly follow your brand guidelines to ensure every visual and narrative element aligns with your brand’s identity.

• Initial Consultation

We begin with a detailed consultation to understand your mission, values, and goals, capturing the essence of your organisation.

• Collaborative Planning

We work closely with your team to develop a concept and script that reflects your mission and values, incorporating your invaluable input to capture the right tone and message.

• Storyboarding

Before filming or animating , we create storyboards to visually represent the planned scenes, allowing you to see how your values will be portrayed and make any necessary adjustments.

• Feedback Loops

Throughout production, we maintain open communication and regularly seek your feedback to ensure the video stays aligned with your mission and values.

• Final Review

Before finalising the video, we conduct a thorough review with your team to ensure it meets your expectations and aligns with your mission and values, making any final adjustments based on your feedback.