Strategic Brand Refresh

Project Overview

The PDA Society is a leading organisation dedicated to supporting individuals with Pathological Demand Avoidance (PDA), along with their families and professionals in the field.

Seeking to move away from an outdated, corporate aesthetic, our client needed a fresh, engaging visual brand identity that felt warm, approachable, and inclusive.

Client

PDA Society

Industry

Charity / Not for Profit

What We Did

Brand development
Creative strategy
Digital assets

Pillars of the Brand Transformation

When developing the new brand identity, we focused on key objectives to ensure it met the needs of both the organisation and its diverse audience:

Flexibility: Develop a flexible brand system with multiple colourways and strategic applications, ensuring consistency across touchpoints while allowing adaptability for diverse audience groups.

Guidance: Create a seamless brand guide to empower designers of all skill levels to produce consistent and high-quality marketing materials.

Inclusivity: Ensure inclusivity by addressing a broad audience beyond children, reinforcing the organisation’s role as a resource for all affected by PDA.

Accessibility: Prioritise accessibility by ensuring compatibility with individuals who have visual impairments or use older technology.

Our Approach

Research & Strategy

We analysed competitors and industry trends to identify key visual themes and differentiation opportunities. From this, we developed overarching concepts to align the brand with the client’s vision before refining the final direction.

Messaging & Design Strategy

We introduced a personalised messaging concept to create a friendly, human-centric identity. Hand-drawn elements and continuous lines reinforced this, adding warmth and authenticity while aligning the brand’s tone of voice with its visual design.

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Colour Palette

Primary Colours: Calming core tones to establish trust and clarity
Secondary Colours: A diverse spectrum allowing for playful yet professional variations
Guided Combinations: Predefined colour pairings ensuring consistency in marketing materials

Your Creative Brand Partner

As a dedicated partner agency, we collaborate closely with brands to ensure every design choice—colour, typography, motion, and storytelling—works with purpose.

Your brand’s visual identity isn’t just about aesthetics; it’s your first opportunity to make a lasting impression.

Research shows that 94% of first impressions are based on design, and in just 50 milliseconds, visitors form an opinion about your brand based on your website. Make those moments count.

At Content Creatures, we design with purpose, ensuring every detail aligns seamlessly to create a brand identity that is engaging, cohesive, and memorable.

Great brands are built with strategy and intention.

Lets create yours today – get in touch today!