Creative strategy delivers more effective stories

Humans are hardwired for stories. The most effective digital content campaigns understands this and uses the science behind storytelling to elicit greater emotional responses.

At Content Creatures, we are experts in narrative theory and storytelling. We help companies stand out, by getting under the skin of what they do, bringing clarity to their messaging, and creating impactful moving image content.

Creative content agency partner

Our track record speaks for itself with 95% of our business coming from repeat clients or referrals.

As a creative content agency, we are a people and ideas led business. We work consultatively with our clients to deliver maximum impact and always strive to act as an extension of your team. Our ideal project is one that sees us working in partnership with our client.

Creative content that sticks

Delivering ROI has never been more important. In today’s digital first world, brands need a creative content partner that can conceive and create quality digital content at scale whilst optimising appropriately according to channel.

Content Creatures work strategically with our clients to deliver all forms of moving image content, supplying digital assets to suit multiple platform and screen sizes, whether for individual projects or at an annual campaign level.

Crafting ideas into narratives

Crafting complex ideas or messages into simple and effective narratives starts with knowing what has changed for your target market, or what questions they need answering. To engage your audience, it is important we understand who they are, their pain points, what they are looking for and how to catch their attention.

At the start of every project, we undertake a robust research exercise that underpins and informs our approach and recommendations.

Animated Explainer Video Structure

Designing a comprehensive creative strategy

After carefully researching and understanding your brand and your audience, our team of Creative Strategists will create a comprehensive creative strategy for your brand messaging to elevate your video campaign to the next level.

Impactful Creative Strategies

Although our video production and animation services can be used independently, using a strong creative strategy will assist you in reaching your goals, and deliver ROI, through a strategic and well-executed approach. We are used to working at all levels, from defining the brand positioning, creating the creative strategy, or crafting an existing idea into an effective video or animation.

If you have an idea of what you’re looking to achieve, we can take that brief and breathe life into it. If you need help to define the what, how, and why – our team is on hand to help.

How explainer videos pave the way for new digital adopters

Big agency expertise with a personal touch

We are proud to be a fully remote creative content agency. Our team is spread across the UK, empowered to work wherever they like. When you work with us you are assigned one production contact who will guide you throughout the whole of the project.

We do not operate with layers of agency politics. You just get regular, direct contact with a team of experts who are working as an extension of your team. With lower overheads and a lean structure, we keep our rates competitive and pass that on as benefit to our clients.

Our process



Establishing a clear brief from the outset is key to a successful project.

Having a kick-off meeting and not holding back makes a big difference. The more you share with us, the easier it is to create the right content for you.

We study how your brand is viewed internally and externally so we can bring your vision to life with a creative content strategy.



Now we get our brains working.

This is the creative strategy stage, which is all about generating ‘The Big Idea’ that will bring the brief to life.

We’ll write a creative brief, and once that is approved develop two distinctive creative routes based on an agreed strategic thought, presented through written treatments and moodboards.



Once you’ve chosen a route, our creative content agency team of Design Directors and Copywriters will work together to develop the initial concept.

This stage is about exploring how to bring the creative to life, whether that be a static logo or developing a graphic property that will inform the design development throughout the rest of the project. If characters are needed, we will sketch out options for discussion.

Typical deliverables at this point would be an initial script, indicative style-frames and a sketched storyboard.



Once we have consolidated your feedback, we are ready to focus on designing and developing all the elements needed for a successful project.

Scripts and copy will be finalised. Storyboards reworked as artworked style-frames reflecting the final look of the creative.

We will produce an animatic to checking pace and flow of a video, and begin searching for voiceovers and music based on the brief.


Create & circulate

With strategy, content, design and pace approved, we can begin creating the final product.

This involves any combination of skills from across our creative content agency team; illustration, animation, live action filming, editing and so on. Along the way, there will be plenty of opportunities to comment and input.

Once we have had your final approval , we can work with you to master up all the deliverables you and your team need, in a range of formats ready for you to circulate.