Creative content strategy that delivers stand out

We all crave stories, it’s just human nature. That’s what makes a successful digital content campaign stand out. At Content Creatures, we’re more than expert storytellers, we’re skilled creative strategists and content creators.

Our video-first approach to brand and video content strategy has helped numerous companies bring clarity to their messaging and create unforgettable, impactful animation, motion design and branding.

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Latest Creative strategy projects

BW: Workplace Experts

Construction

Aercap Brand Film Production

Financial

TMF Group

Financial

PHD UK: British Heart Foundation

Charity / Not for Profit

Brooks Macdonald

Financial

Happy Socks

Retail

Tate & Lyle

Food and Beverages

BarthHaasX Live-Action Campaign Films

Food and Beverages

Holcim Group

Construction

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Creative content agency partner

Our track record speaks for itself with 95% of our business coming from repeat clients or referrals.

Our creative content agency is a people-focused, ideas-led business. When you work with us, you work with a consultative extension of your team committed to delivering effective brand animation to bring your brief to life.

We believe creative content strategy for video doesn’t happen in a silo, which is why we work as creative partner with all our clients.

WE CREATE CREATIVE STRATEGY FOR CLIENTS LIKE THIS

A video-first approach to creative strategy

Delivering ROI has never been more important. In today’s world, businesses need a creative content partner that understands how audiences consume digital marketing. It’s an established fact that just 5% of buyers are in market at one time, which means a long-term video content strategy has never been more important.

We take a video-first approach to brand development which provides more outputs across static, moving and interactive creative content. Plus, it future proofs a brand identity.

B2B marketing needs to appeal to algorithms and people’s intuitive desire for motion, that’s why starting with video and kinetic typography is the most impactful and cost-effective way to develop a brand.

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Understanding your brand strategy

Crafting creative strategies that effectively communicate complex ideas starts with understanding the changes affecting your target market, as well as the questions they seek answers for. We strive to understand who your audience is, their pain points, what they seek, and how they are best reached.

At the outset of every project, we perform an extensive research exercise that anchors and advises our approach and recommendations for an effective creative strategy.

Learn more about our creative strategy process

From content strategy to outstanding creative video

Once our Creative Partners have worked with you to create the right content strategy, our studio team can put the ideas in motion. We take a design-led storytelling to video, which means everything is unique.

From our copywriting to designing, storyboarding and animating; all our work is bespoke to your brand and your brief.

Impactful Creative Strategies

Although our video production and animation services can be used independently, using a strong creative content strategy will assist you in reaching your goals, and deliver ROI, through a strategic and well-executed approach. We are used to working at all levels, from defining the brand positioning, creating the creative strategy, or crafting an existing idea into an effective video or animation.

If you have an idea of what you’re looking to achieve, we can take that brief and breathe life into it. If you need help to define the what, how, and why–our team is on hand to help.

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How explainer videos pave the way for new digital adopters

Big agency expertise with a personal touch

We are proud to be a flexible-working creative content agency. Our team is spread across the UK, empowered to work wherever they like. When you work with us you are assigned one production contact who will guide you throughout the whole of the project.

We keep communication simple and transparent. You get regular, direct contact with a team of experts who are working as an extension of your team. With lower overheads and a lean structure, we keep our rates competitive and pass that on as benefit to our clients.

Meet The Creatures

Our process

01

Collect

Establishing a clear brief from the outset is key to a successful project.

Having a kick-off meeting and not holding back makes a big difference. The more you share with us, the easier it is to create the right content for you.

We study how your brand is viewed internally and externally so we can bring your vision to life with a creative content strategy.

02

Consider

Now we get our brains working.

This is the creative strategy stage, which is all about generating ‘The Big Idea’ that will bring the brief to life.

We’ll write a creative brief, and once that is approved develop two distinctive creative routes based on an agreed strategic thought, presented through written treatments and moodboards.

03

Concept

Once you’ve chosen a route, our creative content agency team of Design Directors and Copywriters will work together to develop the initial concept.

This stage is about exploring how to bring the creative to life, whether that be a static logo or developing a graphic property that will inform the design development throughout the rest of the project. If characters are needed, we will sketch out options for discussion.

Typical deliverables at this point would be an initial script, indicative style-frames and a sketched storyboard.

04

Consolidate

Once we have consolidated your feedback, we are ready to focus on designing and developing all the elements needed for a successful project.

Scripts and copy will be finalised. Storyboards reworked as artworked style-frames reflecting the final look of the creative.

We will produce an animatic to checking pace and flow of a video, and begin searching for voiceovers and music based on the brief.

05

Create & circulate

With strategy, content, design and pace approved, we can begin creating the final product.

This involves any combination of skills from across our creative content agency team; illustration, animation, live action filming, editing and so on. Along the way, there will be plenty of opportunities to comment and input.

Once we have had your final approval , we can work with you to master up all the deliverables you and your team need, in a range of formats ready for you to circulate.