How Will AR & VR Change the Face of Storytelling?

Evolution of Storytelling Content Creatures

The Evolution of Storytelling


We’ve told stories for thousands of years. Our fascination with them hasn’t changed in all this time – but the way we tell them has.


Technology allows us to tell the best stories in the most exciting way. This doesn’t show signs of slowing down; the way we tell stories is constantly evolving.


So, what is the future of storytelling? What role do augmented and virtual reality have to play in it? Let’s take a closer look.



Over the years, we’ve conjured up a number of creative and innovative ways to tell a story.


In the early days they were told sitting around a campfire. Then, there came theatre and poetry. They can also be told in multiple places – from the cinema to the classroom.


Today, technology has made the way we tell stories almost unrecognisable – yet the core of it has remained the same.


The UK is home to leading storytellers. Soon, we will be able to become completely immersed in our favourite films and cultural activities. Augmented, virtual and mixed reality hold the key to this.


What is Augmented, Virtual and Mixed Reality?


There are some clear differences, yet distinct similarities between these three technologies.


Augmented Reality


Augmented reality is an immersive, interactive blending of digital elements. This could be a visual overlay, for example.


This has wider uses than storytelling or smart phone games. It can be used to create digitally enhanced training experiences for soldiers.


Virtual Reality


Virtual reality comprises mainly of auditory and visual stimulation. It’s a computer-generated experience, taking place in an immersive environment.


Mixed Reality


Also known as hybrid reality, mixed reality is the blending of the real and virtual world. Digital and physical elements not only exist together, but interact.


What Does This Mean for Storytelling?


Audiences of the future will experience the world around us in a completely different way.


This provides creative businesses and technology experts with an exciting opportunity to find new ways to captivate the public. This is set to transform how we perceive our environment.


From the entertainment industry to schools, the UK is positioned to be at the forefront of this tech revolution.


How can we take advantage of these immersive opportunities?


What Role Does the Industrial Strategy Fund Have to Play?


New funding, up to £33 million, has been provided by the government to develop new products and services that exploit immersive technologies.


Investment will be made in areas such as:


  • Research into new technology
  • Development of these technologies
  • A demonstrator programme
  • A cutting-edge creative training centre
  • Research programmes in immersive storytelling


All of this will help UK innovators and creatives position themselves as leaders in immersive tech. This support will help capture the world’s attention and grow the UK’s market’s position in revolutionising creative content.


Find out more about the Industrial Strategy Challenge Fund and what it means for you here.

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