Archive
Big Screen Storytelling: How Motion-Led Content Transforms Live Events
Events are more than moments, they’re opportunities to connect, inspire and influence how your brand is remembered. But they’re also a huge investment. The question is: how do you maximise the return on that investment? The answer is video.
Video is more than just capturing footage; it’s about building a strategy that supports your event at every stage. Pre-event teasers build anticipation, immersive in-room visuals amplify energy and post-event recap films extend the story long after the day itself.
This blog will unpack what we mean by big screen storytelling, why it matters and the kinds of video content that can transform your event experience.
What are the top 5 questions to ask about Video Production for Financial Services?
This article provides valuable insights into the most effective types of video content, how to ensure alignment with a firm’s marketing and investor relations strategy, the typical timeline for producing high-quality corporate videos, factors influencing the cost of video production, and the current trends in video marketing for high-value financial services.
How Video for HR Shapes a Company’s Brand Identity in the Digital Age
In recent years, HR’s role in shaping a company’s brand identity has moved beyond traditional personnel management to become integral to the storytelling of a company’s ethos.
Creative Video Productions: Why The Creative Triangle still matters
Creative businesses have long spoken of the Creative Triangle, which is as relevant to today’s creative video productions as it was to print ads of the 1960s.
Niche Content Marketing: Promoting Brands in an Over-Saturated World
Can Video Marketing strike the balance between Brand Marketing and Demand Marketing?
Marketing is a diverse field with numerous strategies, each with its unique strengths and weaknesses. Two of the most prominent approaches are brand marketing and demand marketing, both of which serve distinct yet complementary roles in a comprehensive marketing strategy.
The Future of Animated Corporate Videos: Unpacking the Trends and Innovations to Watch
Animated corporate videos have become an increasingly popular tool for companies to convey information, promote products or services and engage their target audience.
The Power of Brand Animation with Motion Design
Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.
