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29 min read

What are the top 5 questions to ask about Video Production for Financial Services?

This article provides valuable insights into the most effective types of video content, how to ensure alignment with a firm’s marketing and investor relations strategy, the typical timeline for producing high-quality corporate videos, factors influencing the cost of video production, and the current trends in video marketing for high-value financial services.

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videos for human resources and people teams
16 min read

How Video for HR Shapes a Company’s Brand Identity in the Digital Age

In recent years, HR’s role in shaping a company’s brand identity has moved beyond traditional personnel management to become integral to the storytelling of a company’s ethos.

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creative triangle header
16 min read

Creative Video Productions: Why The Creative Triangle still matters

Creative businesses have long spoken of the Creative Triangle, which is as relevant to today’s creative video productions as it was to print ads of the 1960s.

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Niche Marketing
16 min read

Niche Content Marketing: Promoting Brands in an Over-Saturated World

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balance
22 min read

Can Video Marketing strike the balance between Brand Marketing and Demand Marketing?

Marketing is a diverse field with numerous strategies, each with its unique strengths and weaknesses. Two of the most prominent approaches are brand marketing and demand marketing, both of which serve distinct yet complementary roles in a comprehensive marketing strategy.

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trends opt3
13 min read

The Future of Animated Corporate Videos: Unpacking the Trends and Innovations to Watch

Animated corporate videos have become an increasingly popular tool for companies to convey information, promote products or services and engage their target audience.

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trends opt1
14 min read

The Power of Brand Animation with Motion Design

Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.

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Animated Branded Content - Characters in a Digital World
9 min read

Branded Content Checklist For Video Communications

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Animated sales promo film for Gelato
6 min read

The Best Social Media Animations for Large Corporations

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