Archive

Harnessing the Power of Animation: A Game-Changer in Marketing Communications

Animation plays a pivotal role in maintaining brand consistency. It allows for the creation of a suite of visual elements that are stylistically aligned with the brand’s identity. This ensures a consistent look and feel across all media, from websites and social media to television commercials and in-store displays.

What are the top 5 questions to ask about Video Production for Financial Services?

This article provides valuable insights into the most effective types of video content, how to ensure alignment with a firm’s marketing and investor relations strategy, the typical timeline for producing high-quality corporate videos, factors influencing the cost of video production, and the current trends in video marketing for high-value financial services.

How Psychographics are Redefining Content Marketing and Animated Video Production

In this article, we’ll explore how psychographics and animated video production work hand-in-hand to revolutionise content marketing. From defining psychographics to discussing future trends that could reshape the industry, we delve into how to leverage these insights for impactful storytelling and strategic content marketing.

Niche Content Marketing: Promoting Brands in an Over-Saturated World

Can Video Marketing strike the balance between Brand Marketing and Demand Marketing?

Marketing is a diverse field with numerous strategies, each with its unique strengths and weaknesses. Two of the most prominent approaches are brand marketing and demand marketing, both of which serve distinct yet complementary roles in a comprehensive marketing strategy.

The Benefits of Business Animation for Brand Building and Engagement

There are several benefits to using animation in your marketing strategy. For one, animated videos can simplify complex ideas, making them easier for your audience to understand. They can also encourage viewers to stay longer on your website or social media page, increasing the chances of conversion.

From Concept to Success: Realising Your Vision with Corporate Animation

Corporate animation lets businesses truly define their unique voice and values, inspiring viewers with memorable visuals that can help them realise success.

Understanding the Process and Costs Involved in Animated Video Production

These days it’s vital that brands stand out.
Animated video production is a popular way to capture the audience’s attention, but for many communications professionals, the process and costs involved is clouded in mystery.

The Psychology Behind Character Animation in Marketing

In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.