Blogs, ideas and insights

We’re bringing you ideas and insights on the latest video, animation and branded creative content happenings. We cover everything from what inspires us, to best practises.

A blog image by Content Creatures, a strategic storytelling agency specialising in video production and animation, designed for a blog about the journey of Content Creatures. The type, "The Story of Content Creatures” is set in bold white and yellow type on a deep teal background, framed by sweeping abstract swirls in coral, green and yellow and punctuated by two small yellow sparkle icons.

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The Story of Content Creatures

Putting ideas in motion since 2014, Content Creatures is a strategic storytelling agency, founded by Brett Davey and Cailie Dimmock. We partner with brands to unearth their most powerful stories and bring these to life on screens of all shapes and sizes’. Learn how we started, what shaped us, where we are now, what’s next, and the advice we’d give to anyone starting a creative business.

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Is Motion Branding Worth the Investment?

This blog aims to explore the return on investment (ROI) of motion branding for both marketing and internal communications. We’ll delve into what motion branding entails, its numerous benefits, how to measure its ROI, and best practices for successful implementation.

Bringing Stories to Life: How AI Enhances Creativity at Content Creatures

This project provided an opportunity to leverage AI tools in animation and voice modulation to transform still images and raw voice recordings into a cohesive, engaging narrative that speaks directly to a younger, globally minded audience.

Creatures Feature August 2024

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How Motion Branding Elevates Corporate Identity

Brands are constantly seeking innovative ways to elevate their identities; to stand out and connect with their audience. One such method is motion branding, which seamlessly integrates video and animation technology into brand representation.

Behind the Scenes: Creating Impactful Corporate Videos | Content Creatures

In this blog, we will reveal our approach to creating impactful corporate videos. You’ll get an exclusive peek into our creative process and see how we transform a creative brief into a powerful brand asset.

Creatures Feature: Creative Inspirations of July

Welcome to another edition of our monthly blog, ‘Creatures Features’. Our mission is to showcase the brilliance and diversity of creativity that surrounds us. Let’s dive into this month’s selection.

Commissioning animation: a step by step guide

Starting Your Animation Project: A Step-by-Step Client Guide

Whether you’re looking to simplify complex concepts, showcase product features, or tell a compelling brand story, animation should be at the centre of your marketing strategy.

Grow you video marketing efforts with animated explainers

Harnessing the Power of Animation: A Game-Changer in Marketing Communications

Animation plays a pivotal role in maintaining brand consistency. It allows for the creation of a suite of visual elements that are stylistically aligned with the brand’s identity. This ensures a consistent look and feel across all media, from websites and social media to television commercials and in-store displays.

Use animated explainers to convert more leads

Drive More Conversions with an Animated Explainer Video

With over 70% of Gen Z watching over three hours a day of online videos, their preference for visual and concise storytelling is clear.