Gelato, a global technology business, approached Content Creatures with a brief to create an engaging animated customer journey video that the sales team could use in presentations with potential clients.
The brief for this branded promotional sales film required several things.
We needed to develop a look that reflected the existing brand and referenced the key role print played in Gelato’s offering.
From a narrative perspective, the client was keen to tell a personal story that prospective customers could identify with.
Finally, as this was primarily a sales tool, the film had to focus on selling Gelato’s function as well as its brand.
Our copywriters wrote a first-person narrative, an imaginary generic marketer who was searching for a greener, more efficient way to manage their print brand. We designed a look that was clean and minimalist to reflect Gelato’s Scandinavian heritage and incorporated fluid cel animation to reflect ink used in printing.
The client was so pleased with the final film that they commissioned us to create three smaller versions as part of their social media video campaign.
The reception to the video has been really positive from our sales prospects. We’ve gotten comments on how beautiful the animation style is 🙂