Video Production Services: What You Need to Know

17 min read

Get your brand moving with video production services

Elevate your brand’s storytelling and captivate your audience with our professional touch. Explore video production services, from pre-production planning to post-production editing, and learn how our professional services can significantly enhance your project outcomes.


What if you could make complex ideas easy to understand, and reach more people with your message? That’s the power of video production. Video is more than just a visual medium. It’s a way of telling stories that evoke emotions, create connections, and motivate actions.

At Content Creatures, we know that video production is more than just professional video editing. It’s a strategic process that aligns your visual stories with your business objectives, creating a powerful impact on your audience.

Video is essential for any marketing strategy, as it’s what most people want to see. According to a survey, 80% of people would rather watch a video than read about what you have to offer. Video lets you showcase your products or services in an appealing  and innovative way, fostering engagement which translates into tangible benefits for your business.

View our showreel below:

But video production is not simple. It’s a creative process that requires planning, collaboration, and expertise. The production process is where the vision of the video comes to life. Whether you want to create a commercial, an explainer, an animation, or a motion graphic, you need to understand the video production process from start to finish.  This will help you plan your project effectively, communicate your goals clearly, and collaborate with the production companies to produce a video that delivers your message in the best possible way.

What is Video Production?

Video production is the process of transforming an idea into a captivating video that can grab the attention of your audience.  It involves various steps, such as writing, directing, filming, editing, and distributing. However, before you start any of these steps, you need to have a clear objective for your video.

  • What do you want to achieve with your video?
  • Who do you want to reach?
  • How do you want to measure your success?

Depending on your objective, you can choose between two types of videos: brand videos and demand videos.

Brand videos are designed to build trust, loyalty, and awareness for your brand. They tell your story, showcase your values, and connect with your audience on an emotional level.

Demand videos are designed to generate leads, conversions, and sales for your product or service. They demonstrate your benefits, answer your customers’ questions, and persuade them to take action.

To find out more about how these two kinds of videos can help you, click here.

Both brand and demand videos can take different forms, depending on your message, budget, and style. Some of the most common forms are:


A commercial is a short and persuasive video that promotes your brand, product, or service to a specific audience. It aims to generate awareness, interest, and action. This TV commercial to promote the ASC certification on sustainable fish products is a good example:


An explainer is a video that simplifies a complex idea, process, or problem. It educates, instructs, or demonstrates something to the viewers, with research showing that videos enhance learning and memory, as people remember 95% of what they watch and  65% of people being visual learners.

Some great examples of explainers can be found with our work for Tate&Lyle for their tapioca expansion :


A short is a creative and captivating video that tells a story. It aims to entertain, inspire, or evoke emotions. Our award-winning social campaign for Hiscox is a great example of what can be achieved in just 10 seconds.

Each of these forms can use different techniques to create the visual elements of the video, such as:

Motion graphics

Motion graphics are dynamic and engaging videos that use moving images, text, or shapes to convey a message. They are great for communicating, persuading, or visualising.

Character animation

Character animation is a creative and captivating video that uses graphics, illustrations, or characters to tell a story. They are great for entertaining, inspiring, or evoking emotions.

Live action

Live action is a realistic and authentic video that uses real people, places, and objects to film the video. They are great for showcasing, demonstrating, or connecting.

By understanding the difference between brand and demand videos, the different forms they can take, and the different techniques they can use, you will be able to plan your project effectively, communicate your goals clearly, and collaborate with the production companies to produce a video that delivers your message in the best possible way.

But if you’re unsure what type of video is for you, don’t stress! This is where professional video production services come in.

How about a free consultation?

Would you like to work with an experienced, award-winning video production company?

What are the Phases of Video Production?

Video production is not a one-step process. It involves three main phases: pre-production, production, and post-production. Each phase has its own tasks and challenges that require careful planning and execution. But don’t worry, we will help you navigate each phase and show you how they contribute to the final product.

Phase 1: Pre-Production Planning

The first phase of creating your video is all about planning ahead and setting the stage for success. You need to understand your video’s vision and goals, and craft a roadmap to achieve them. This is what we call pre-production planning.

Pre-production planning is essential for your video’s quality and efficiency. It helps you avoid pitfalls and surprises in the later phases, saving you time, money, and hassle in the long run, and ensuring that your video meets your goals and expectations.

Some of the key activities involved in pre-production planning include:

  • Creative Strategy
  • Concept Development
  • Scriptwriting
  • Storyboard creation
  • Budgeting
  • Location scouting

Pre-production planning can be a challenging and complex task. It can be daunting and time-consuming, especially if you don’t have the right skills, experience, or resources. In fact, 38% of marketers find that pre-production is the most time-consuming part of the video creation process. But it’s also where key decisions are made that will define the overall success of a project.

That’s where an experienced video production company come in, they can take care of everything for you, ensuring a smooth experience and successful outcomes.

Phase 2: Production

Production is the stage where you make your video idea a reality. For animation, this is where things start to move, for live-action it’s the point where we record the video and produce the raw material for editing.

Some of the key aspects in live-action production are:

Filming techniques

These are the methods and skills that you use to film your video, such as camera movements, framing, composition, lighting, and audio. Filming techniques can enhance the quality and impact of your video and create different effects and emotions.


These are the tools and devices that you use to film your video, such as cameras, lenses, tripods, stabilisers, microphones, and monitors. Equipment can affect the technical and aesthetic aspects of your video, such as resolution, sharpness, colour, and sound.

Director and crew

These are the people who are responsible for filming your video, such as the director, cinematographer, sound engineer, and production assistant. If you want your film to look truly cinematic, then a gaffer is essential. It’s their job to control the lighting, which is why they are often described as people that ‘paint with light’. The director and crew can influence the creative and practical aspects of your video, such as the style, tone, pace, and logistics.


Despite being exciting and rewarding, it is also the most challenging and unpredictable phase, as it involves many variables and factors that can affect the outcome of your video.

Challenges during production can range from technical issues like equipment malfunction to environmental factors such as weather conditions. Overcoming these obstacles requires thorough preparation, a solid contingency plan, adaptability, and clear communication within the team.

A professional video production company can provide valuable assistance in navigating these challenges, ensuring a successful outcome for your project


Phase 3: Post-Production

Post-production is the final and most exciting phase of video production, where you transform your raw footage into a polished and captivating video that will impress your audience. This is where the magic happens!

You can unleash your creativity and experiment with different ways to enhance your video.

Some of the key elements of post-production are:


This is where you cut, trim, and arrange your footage into a coherent and engaging sequence. A good edit should follow your script and storyboard and should match your video’s purpose and message.

Special effects

These are the visual elements that you add to your video, such as animations, graphics, text, and transitions. Special effects can enhance the appearance and meaning of your video and create different moods and atmospheres.

Sound design

This is where you adjust and mix the audio of your video, such as dialogue, music, and sound effects. Sound design can enhance the quality and impact of your video and create different emotions and sensations.

Colour grading

This is where you adjust and enhance the colour of your video, such as brightness, contrast, saturation, and temperature. Colour grading can enhance the style and tone of your video and create different aesthetics and feelings.


In this stage professional video editing can bring your creative vision to life and enhance your message with technical knowledge and artistic flair.

Now you have your final product!  Here is an example of our recent work for a client, showing how we brought their ideas to life through the magic of video production.

Our recent work for Grosvenor Group promoting their Retrofit initiative is a great example of pre-production, production and post-production, which combine live-action filming, motion design, and video editing.

What is the Value of Professional Video Production Services?

Working with professional video production services can give you a competitive edge and significantly improve your video project outcomes.  Such companies not only elevate the quality of content but also ensure that the messaging aligns perfectly with the brand’s vision, ultimately enhancing audience engagement and conversion rates.

By leveraging their expertise, businesses can create compelling video content that resonates with viewers and drives business growth.

Some of the benefits of using a video production company are:

Enhanced Quality

Professional video production services ensure that your video meets the highest standards of quality and excellence, and that it reflects your brand image and reputation.


Experienced video production agencies save you time and money, and avoid unnecessary delays and errors, by managing and streamlining the entire video production process for you.


Professional production services can offer you the knowledge and skills of experienced and talented professionals, who can advise you and assist you with any aspect of video production.


Professional creative video services can inspire you and challenge you to think outside the box, and to explore new and innovative ways to create a video that will captivate and persuade your audience.


When you work with professional video production services, you get more than just technical expertise. You get creative partners who can help you craft a compelling story that will connect with your audience and inspire them to take action.

Professional video production companies can help you make videos that will engage your audience, whether your goal is to highlight your brand or products, inform your viewers, or amuse your followers.

But don’t just listen to us, listen to one of our satisfied clients who experienced the advantages of professional video production services:


Where do I look for video production services?

In this blog, we have explored the benefits of video production services for businesses that want to create engaging and effective video content. We have seen how video production services can help you with planning, scripting, filming, animating, editing, and distributing your videos. We have also shared some tips on how to choose the right video production service for your needs and budget.

But why settle for any video production service when you can work with a creative content agency designed to help business grow?

Content Creatures is an award-winning video production company that has worked with global brands in various sectors, creating bespoke film and animation that connects with their target audiences. Our talented in-house team of animators, designers, directors, strategists, and copywriters use our proprietary design-led storytelling approach to put your ideas in motion.

Whether you need an explainer video, a brand film, an interactive video, or any other kind of video content, Content Creatures can help you achieve your goals and deliver high-quality results.

So, if you are looking for a video production service that combines creativity, expertise, and passion, look no further than Content Creatures. Contact us today and let us show you how we can bring your stories to life.