Organic and paid social media has become one of the most effective digital marketing strategies for businesses. With over half of the world’s population using some form of social media, it’s almost expected that a company has a presence on at least one platform.
This is no different for large and well-established companies who need to take their social content to the next level, including carefully thought-out messaging and creatives. If the content is not engaging enough or sends the wrong message, the public opinion of the brand may take a much bigger hit than a small or medium-sized business.
Bespoke animation is one of the best ways to capture attention and deliver the right message to the right people. Plus, it works well across all platforms, especially on social media thanks to its entertaining nature.
Below, we are going to cover in more detail why animation works so well for large companies and a few of the best kinds of animated videos to support social media marketing efforts.
Why it’s so effective
There are many reasons why animated video works well for digital marketing and communications. But today, we want to focus on the benefits it can bring a big organization whose messaging needs to be perfectly crafted each time a social media post is delivered.
They can be easily adapted
Large businesses often have a global presence, which means they will be dealing with different languages and cultures. This is, of course, an important consideration for any kind of communication.
When creating video content for social media, it’s important to showcase something that speaks volumes to the target audience. Altering it to be more culturally relevant will go a long way.
The easiest way to do this by working alongside a branded content agency who will take this into consideration before the video is even created. This will provide a digital asset that can be easily adapted depending on where it will be shown, giving it more value in the long-run.
They add personality
The bigger a company grows, the more they start to feel disconnected from their target audience. The way they interact changes and they may not be able to respond to every mention or comment on social media.
Even though this is the case, finding a way to connect, even indirectly, is good practice. Regular social media posts are a great way to do this and utilising animation can inject personality and tone of voice into this interaction that may not have existed before.
You can even invest in character animation that can be reused across different videos and communications. This is ideal for long term campaigns that need a consistent image and a friendly face.
It shows off your professionalism
Large corporations spend a lot of time investing in the professionalism of the company, including the transparency, ethics, standards and more.
Investing in high-quality content, including animated video for social media, is another way to show this professionalism. This ensures that you are well perceived at every possible angle.
Best kinds of animated video for social media
With any kind of branded content, the ideal scenario is to have something that can provide long term value and deliver an important message. Below are the types of video that can do this while providing great content for social media.
Mission-based videos
Once you get to a certain level as a company, you might start exploring different ways you can make a positive impact on your community or the environment. If you are investing time and resources into giving back, video can be a great way to showcase your efforts.
Explainer videos
As one of our favourite kinds of animated content, explainer videos are perfect for taking complex information and making it easy to digest. This can help you with a major product launch, how-to videos, or even summarising extensive research in an entertaining way.
History showcase videos
Chances are if you have established yourself as a well-known business, you have an impressive story to tell. An animated video gives you the chance to tell your history through design-led storytelling. Plus, it will help your audience understand more about you as a brand, helping to increase customer loyalty.
Annual report videos
An annual report is a necessary activity for a business to promote transparency and inform stakeholders about activities and finances. However, it can be a lot of information to take in at once and not everyone needs the same level of detail.
A video can be used as the annual report’s summary to help people understand and keep them informed while avoiding information overload.
Ready to get started?
If you are looking to invest in animated content that will give you effective and measurable results on paid or organic social, then we’d love to hear from you.
To learn more about the process or how we might be able to help, we invite you to request a free consultation with a member of our team.