Archive

Design-led Storytelling – a creative strategy for successful, memorable campaigns

This article considers the origins of content marketing, the importance of brand heritage and the psycho-social role of storytelling for a successful campaign.

Understanding the Process and Costs Involved in Animated Video Production

These days it’s vital that brands stand out.
Animated video production is a popular way to capture the audience’s attention, but for many communications professionals, the process and costs involved is clouded in mystery.

The Power of Brand Animation with Motion Design

Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.

The Psychology Behind Character Animation in Marketing

In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.

The story behind changing workplace cultures

For many years, internal communications was a poorly resourced function, too often lumbered with the job of dressing-up bad news. Corporate communications focused on the benefits of new processes, new technology, globalisation and offshoring; to produce stronger, more efficient, more robust businesses. But for many employees, streamlining and simplifying were watch-words that brought about job cuts.

How to Overcome Video Marketing Strategy Challenges

Why Branded Storytelling Is the Future Of Facebook Marketing

How Will AR & VR Alter the Future of Brand Storytelling?

Humans have been captivated by stories for millennia. However, the methods of storytelling have undergone a dramatic transformation thanks to technology.