Archive
Design-led Storytelling – a creative strategy for successful, memorable campaigns
This article considers the origins of content marketing, the importance of brand heritage and the psycho-social role of storytelling for a successful campaign.
How Psychographics are Redefining Content Marketing and Animated Video Production
In this article, we’ll explore how psychographics and animated video production work hand-in-hand to revolutionise content marketing. From defining psychographics to discussing future trends that could reshape the industry, we delve into how to leverage these insights for impactful storytelling and strategic content marketing.
Creative Video Productions: Why The Creative Triangle still matters
Creative businesses have long spoken of the Creative Triangle, which is as relevant to today’s creative video productions as it was to print ads of the 1960s.
Understanding the Process and Costs Involved in Animated Video Production
These days it’s vital that brands stand out.
Animated video production is a popular way to capture the audience’s attention, but for many communications professionals, the process and costs involved is clouded in mystery.
The Power of Brand Animation with Motion Design
Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.
The Psychology Behind Character Animation in Marketing
In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.
The story behind changing workplace cultures
For many years, internal communications was a poorly resourced function, too often lumbered with the job of dressing-up bad news. Corporate communications focused on the benefits of new processes, new technology, globalisation and offshoring; to produce stronger, more efficient, more robust businesses. But for many employees, streamlining and simplifying were watch-words that brought about job cuts.
How to Overcome Video Marketing Strategy Challenges
