Explainer Videos are dramatically growing in popularity, with more brands than ever including video content in their upcoming marketing strategies. Peoples’ attention spans are declining and brands are terrified of getting left behind; all of which reinforces the trend. This blog looks to explore what should go into an explainer video and the many benefits of investing in this type of content.
Overview Of Brand Explainer Videos
For those just starting out, a brand explainer video is an easily digestible video which typically outlines a company’s products, service or ethos. Explainer Videos usually focus on one service area and have the single goal of educating viewers on what that service/product is all about and how it can help them. Website visitors love them, as they are the preferred alternative to having to read long text-heavy webpages that explain complicated products. When deciding what should go into an explainer video – details which outline product features and make viewers more confident in their decision making process usually work the best.
How To Make An Explainer Video
The design process really depends on your unique brand identity & what you are trying to explain. The first part of the project is to complete detailed research on what information you need your viewers to consume. A script can then be formalised, which will accompany the explainer video in the form of a voiceover. With a script, the person working on your video should have a rough indication of the length of the video and how long each scene of the video should last for in seconds. Now the fun can begin, as you collectively decide what should go into your explainer video and what should feature in each individual scene. At Content Creatures we have created explainer videos using animated brand champions, empirical data & footage we have shot ourselves. The options really are endless.
Understanding The Benefits of Explainer Videos
There are lots of advantages and best practices for explainer videos that can really supercharge your website performance. Here are some of the most powerful reasons why more brands are turning to brand explainer videos:
Boosting Conversion Rates – it’s been proven that having an explainer video on your landing pages can dramatically improve your overall conversion rates. Sometimes by as much as 80%! This is because videos are a lot more engaging & often act as a reason for some users to stay on the page. If your business has a really important service page which isn’t converting well – try and add a 90 second explainer video into the content to see if conversions substantially improve.
Videos Can be Used Anywhere – another core best practice for explainer videos is the fact that they can be used in lots of places. Sure, most brands include them in their landing pages to improve customer action – but explainer videos can be published across Social Media, YouTube, External Websites or even Email Marketing. This means the different users of all those platforms can benefit from understanding your products better and will appreciate the effort you have taken to create the video in the first place.
Your SEO Can Also Improve – whilst the main benefits focus on educating your users & increasing brand loyalty, there is also another entity which loves explainer videos – Google. The search engines typically reward webpages with explainer videos because they know the content is more engaging for users & usually those pages have better performance stats. So, by including explainer videos onto your most important service pages you are not only helping customers understand your brand, but also improving your chances of ranking highly on Google.
We hope you enjoyed our blog on the benefits of brand explainer videos, if you would like to see some of our projects then head on over to our Explainer Videos Page.