Motion Branding: Bringing Brands to Life
Where strategy, design and movement converge to build stronger brands.
Digitalisation has changed how audiences experience brands.
In digital environments, brands are experienced through motion. From scrolling through social feeds to navigating apps and websites, every interaction is animated, transitional, or responsive. This means a brand today is judged not only by how it looks, but by how it behaves on screen.
Motion branding defines that behaviour. It establishes the pace, rhythm, and style of movement that give your brand a living identity, just as essential as a logo or signature font. Done well, it reveals your personality, signals your values, and creates a sense of continuity across every digital touchpoint.
Our award-winning team of experienced strategists, designers and animators use motion design to develop or extend visual identities to help brands like yours stand out from their competitors.
Trusted by leading brands across the globe:
What Is Motion Branding?
Motion branding is the strategic use of animation, motion graphics, and kinetic typography to bring brand identity to life across digital touchpoints.
Motion branding sets rules for movement, just as brand guidelines do for typography or colour. It ensures your brand doesn’t just look consistent, it feels consistent. From micro-animations to social posts and video stings, every interaction builds a coherent, recognisable motion language.
What Makes Up a Motion Branding System
A motion branding system defines not just how your brand looks, but how it behaves in every context. Core elements often include:
01 Logo Animation
Consistent rules for how your mark appears and transitions.
02 Kinetic Typography
Kinetic typography is animated text that moves in line with your brand’s style, using effects like scaling, sliding, fading or handwriting.
03 Graphic Systems
Animated grids, shapes, and patterns unique to your brand.
Together, these create a coherent motion language, flexible enough to adapt, but distinctive enough to be unmistakably yours.
Learn more about motion branding and the difference it can make to your brand.
Where Motion Branding Lives
Motion branding shows up across all the touchpoints your audience interacts with:
- Digital & Social Media: Animated posts and reels that capture attention.
- Web & Apps: Loading states, menu transitions, and micro-interactions that feel seamless.
- Film & Advertising: Logo stings and dynamic supers that strengthen campaign identity.
- Events & Environments: Branded motion graphics for presentations and live experiences.
By defining behaviour across these touchpoints, motion branding ensures every interaction strengthens recognition and trust.
<<<< Check out the motion branding package we created for Status Online, featuring kinetic typography, seamless transitions, custom backgrounds, name straps and an animated logo.
Why Choose Content Creatures for Motion Branding?
Our team unites branding specialists, designers, and animators, bringing together expertise in brand storytelling, identity systems, and motion design. This unique mix means every decision we make, from the rhythm of a transition to the way typography moves is as strategic as it is creative. The result is motion branding that’s not only distinctive but unmistakably you.
Motion branding elevates your corporate identity by transforming static brand elements into dynamic, captivating content that grabs and holds your audience’s attention. It brings your brand to life, making it more expressive and engaging.
You can explore the benefit of motion branding for your business here.
Our motion branding services include:
- Logo animation: Custom animated versions of your logo in various formats (e.g. looped for social media, full resolution for corporate video production).
- Kinetic typography systems: Bespoke animated type styles that bring brand messaging to life.
- Video branding assets: Intro/outro stings, lower thirds, animated overlays, and branded transitions.
- Motion design systems: A full suite of animated components for consistency across all video and motion content.
- Brand toolkits: Delivered in layered project files with guidelines to support your internal or external teams.
Every output is crafted to integrate seamlessly into your wider video editing workflow or ongoing animation services.
We create motion branding that mirrors your sector’s visual language, audience expectations, and strategic goals of your sector.
By understanding sector-specific cues, we create animations that feel instinctively ‘right’ for the viewer. For example:
- Tech brands often call for sleek, modular animations that reflect innovation, scalability and speed.
- Healthcare clients benefit from warm, human-centred motion, with gentle pacing and soft transitions that convey trust and care.
- Finance sectors respond well to precise, restrained motion that communicates reliability, structure and clarity.
Every design element, from typography to timing, is considered, ensuring the motion branding supports your objectives and resonates with your audience. Our sector experience allows us to adapt seamlessly to the visual and tonal nuances of each industry.
Most projects take 4–6 weeks, depending on complexity and feedback.
- Logo animations and basic assets: 2–3 weeks
- Full motion branding systems: 4–6 weeks
- Character-led or multi-platform packages: 6–8 weeks
We provide a clear timeline at the start and can accommodate tight turnarounds if needed.
We follow a focused five-step process to craft a distinctive motion language that brings your brand identity to life across digital platforms.
- Discover: We begin with a kick-off meeting to understand your goals, audience, and brand ambitions. Then we review your brand guidelines and visual identity to identify how motion can enhance your existing branding.
- Explore: We develop different creative routes, each featuring motion tests, moodboards, and animation references tailored to your tone of voice and sector.
- Develop: Once a direction is chosen, we design core motion assets, from logo animation and kinetic typography to branded transitions.
- Refine: Feedback is integrated at each stage to ensure every element reflects your brand values and works across your content ecosystem.
- Deliver: Final assets are supplied in ready-to-use formats, with optional brand motion guidelines to support future video production, animation, or video editing needs.
Our motion branding packages are built to deliver a flexible visual identity that’s simple to apply and ensures brand consistency across all communication channels.
Our standard motion branding packages include:
- Animated logo variants (e.g. full-screen, social-sized)
- Kinetic typography templates
- Branded motion transitions and intros/outros
- Lower thirds and title animations
- Guidelines for motion use across your video production services
Optional add-ons include social templates, animated infographics, or character animation, depending on your needs!
If you’re unsure what you need, book a call, we’ll guide you based on your brand, audience, and how you plan to use your motion branding.
Absolutely. We align every animation with your visual identity, tone of voice, and brand guidelines.
Our approach to motion branding isn’t based on whether you’re a new or established business, it’s shaped by your brand’s specific needs.
If you already have brand guidelines and a defined visual identity, we work closely with them to create motion assets that stay true to your brand’s essence.
If you’re still developing your visual identity, we offer creative strategy as part of our services. We can help define your visual identity, collaborate with you through workshops if you’d like to be hands-on, or take the lead if you prefer to hand it over entirely.
Whether you’re starting from scratch or refining what you already have, we’ll tailor the motion branding process to your specific needs.
To get started, we’ll need a clear brief outlining what you’re looking to achieve. If you’re not quite sure yet, that’s absolutely fine, we can guide you through a discovery session to better understand your brand and goals.
If you’re unsure how to write a strong brief, you can download our free template to help get things moving in the right direction.
Motion branding projects typically start at £3,500 for a basic package (e.g. animated logo, typography, and brand transitions).
More comprehensive brand animation systems range from £6,000 depending on the scope of assets, animation complexity, and whether elements like bespoke characters, or interactive components are included.
All pricing is transparent and quoted up front!
No fixed tiers, instead we take the time to understand what you need and what you’re aiming to achieve. From there, we create a tailored quote based on the scope of work.
Every quote is transparent and itemised, so you know exactly what you’re paying for.
Curious about cost? Just book a meeting – there’s no commitment – and we’ll happily prepare a bespoke quote for your project!
Your project will be handled by our in-house creative team. This typically includes a combination of:
- Our Design Director, who leads the creation of visual assets and brand alignment.
- Our Head of Studio, managing production and delivery.
- An Animator, responsible for bringing your brand to life through motion.
- Our Strategy Partner, ensuring your brand story and motion language support your business goals.
- Our Executive Creative Director, providing creative oversight and strategic direction.
Curious about the people behind the work?
Yes, you can view our portfolio of motion branding and animation services on our Our Work page.
We begin every project with a strategic discovery session to understand your business objectives, audience, and brand story. Throughout the process, we keep your goals front and centre, aligning motion behaviours, timing, and style with your strategic positioning and communication goals.