Blogs, ideas and insights

We’re bringing you ideas and insights on the latest video, animation and branded creative content happenings. We cover everything from what inspires us, to best practises.

Explore Our Latest Blog Insights

The Emotive Consumer: Influencing Consumer Behaviour with Animated Explainer Videos 

Have you ever made a decision that you knew wasn’t logical, but you still went ahead with it because it just felt right? That’s the power of emotion in decision-making. 

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A blog image by Content Creatures, a creative agency specialising in video production and animation, designed for a blog on Content Creatures’ strategic process for concept development. The image features bold typography with the words 'Strategic Process' and an illustrated figure ascending geometric steps, symbolising creative progression.

Strategic Concept Development: Our Design Directors Creative Process Unveiled

A strong creative concept is the foundation of impactful content—it shapes narratives, builds emotional connections, and ensures consistency across every touchpoint. In this behind-the-scenes look at our process, we unveil how our Design Director crafts compelling concepts, from deep brand immersion to ideation, visual exploration, and collaborative refinement. By aligning creativity with brand objectives, we ensure that every piece of content is not only visually engaging but also strategically sound.

Discover how our structured, transparent, and collaborative approach transforms ideas into content that truly connects with audiences and drives results.

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Explore Our Latest Blog Insights

5 Proven Steps to Perfect Your Video Marketing Strategy the First Time

Great video marketing isn’t just about visuals—it’s about strategy. Follow these five essential steps to create impactful content that engages your audience and delivers results. Get it right the first time with insights from Content Creatures.

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A blog image by Content Creatures, a strategic storytelling agency. It features Cailie Dimmock, Creative Partner, in a head-and-shoulders portrait against an abstract dark teal and green background with the title “Meet the Creature” and vibrant blue, green and coral fluid shapes.

Meet the Creatures: Getting to Know Cailie

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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A blog image by Content Creatures, a strategic storytelling agency. It features Thomas Jackson, Animator, in a head-and-shoulders portrait against an abstract dark teal background with the title “Meet the Creature” and bold yellow, coral and magenta curved shapes.

Meet the Creatures: Getting to Know Thomas

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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A blog image by Content Creatures, a strategic storytelling agency. It features Amelie Davey, Account Executive, in a head-and-shoulders portrait against an abstract green and teal background with the title “Meet the Creature” and vibrant circular and fluid shapes.

Meet the Creatures: Getting to Know Amelie

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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A blog image by Content Creatures, a strategic storytelling. it features Brett Davey, Strategic Partner, in a head-and-shoulders portrait against an abstract green and teal background with the title “Meet the Creature” and two colourful gradient circles.

Meet the Creatures: Getting to Know Brett

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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A blog image by Content Creatures, a strategic storytelling agency. It features Grace Evetts, Design Director, in a head-and-shoulders portrait against an abstract dark teal background with the title “Meet the Creature” and vibrant coral, yellow and teal heart-shaped and fluid motifs.

Meet the Creatures: Getting to Know Grace

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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A blog image by Content Creatures, a strategic storytelling agency. It features Andy Williams, Head of Studio, in a head-and-shoulders portrait against an abstract dark teal background with the title “Meet the Creature” and dynamic orange, teal and purple curved shapes.

Meet the Creatures: Getting to Know Andy

This blog series introduces the people behind Content Creatures. Find out more about each team member’s creative journey, professional experiences, and what drives them in their work. We share honest, personal insights into the roles, skills, and interests that help shape our studio, giving you a genuine glimpse of the talented individuals behind our projects.

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