Interactive Video
Big Screen Storytelling: How Motion-Led Content Transforms Live Events
Events are more than moments, they’re opportunities to connect, inspire and influence how your brand is remembered. But they’re also a huge investment. The question is: how do you maximise the return on that investment? The answer is video.
Video is more than just capturing footage; it’s about building a strategy that supports your event at every stage. Pre-event teasers build anticipation, immersive in-room visuals amplify energy and post-event recap films extend the story long after the day itself.
This blog will unpack what we mean by big screen storytelling, why it matters and the kinds of video content that can transform your event experience.
Post-pandemic consumer behaviour: How it reshapes marketing strategies in 2025
The rules of marketing have changed, permanently.
The past five years have redefined how people live, work, and engage with brands. For marketing and comms leaders, the challenge isn’t just keeping up, it’s rethinking strategy for a world reshaped by COVID-19.
This article explores the lasting impact of the pandemic on audience behaviour and outlines practical, strategic shifts brands must adopt to remain relevant in 2025. It’s not a look back at lockdown life, but a forward-facing guide to what matters now.
Transforming Investor Days with Video
Videos for investor days can transform these events, making them more engaging, interactive, and memorable. Read our article to find out why and how.
Animation 3.0 – Creating Interactive Content for Marketing Campaigns
This article aims to shed light on the multifaceted role of animation, providing an insightful exploration into the mechanics of HTML5 and WebGL, the transformative impact of augmented and virtual reality, and the promising future of this vibrant medium.
Interactive Video: The Key To Captivating B2B Audiences
Immersive this, immersive that…there’s definitely been a shift in the video landscape when it comes to experiential content. Interactive videos are at the forefront of this transition and they’re more prevalent than you may think.