Blog

Take a look at our latest articles and ideas from our video animation and branded content blog. We cover everything from what inspires us to best practises while using animated video for business purposes.

The Animation Process - Cost of Branded Content

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How Much Does Premium Branded Content Cost?

Planning for animated video as part of your communication or marketing strategy is an exciting time for a business. It p...

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Animated phone with social media video marketing engagement

How to Boost Social Media Video Marketing With Animation

An effective social media video marketing strategy is made up of many moving parts. From deciding on an appropriate cont...

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Branded content animation of people climbing ladders

How to Overcome Video Marketing Strategy Challenges

With 87% of online marketers using video content, creating a video marketing strategy has become standard practice for ...

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Man looking at his phone - hero image for Top Communication Trends in 2021

Why Branded Storytelling Is the Future Of Facebook Marketing

In the first half of 2021, Apple released the iOS 14 update that impacted brands across the globe.  Put simply, this up...

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Top 5 Video Marketing Metrics to Track Performance

Top 5 Video Marketing Metrics to Track Performance

Investing in video content has become a top priority for many marketers around the world.  Around 60% of businesses use...

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How to leverage video to reach new customers online

How to leverage video to reach new customers online

If you have a goal to reach new customers online, then part of your strategy will be to create meaningful content for yo...

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Xaxis -How to increase landing page conversion rates

How to increase landing page conversion rates using video

The measure of a successful online campaign often comes down to one key metric; conversion rates.  Optimising your land...

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Establishing a Consistent Tone of Voice with Animated Video

Establishing a consistent tone of voice with animated video

There are many different elements to strong brand identity, but none are more important than a consistent brand tone of ...

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Animated Branded Content - Characters in a Digital World

Branded Content Checklist For Video Communications

Branded content is on its way to becoming one of the go-to methods for innovative digital communications. It challenges ...

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Creatures Feature 36 - Content Creatures

Inspiring Insects and NFTs

This month’s feature has everything from barmy bugs to crafty crypto art. Feel inspired by structures that will confus...

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KBR Energy Sources - Renewable Energy

Top Video Strategy for Renewable Energy Marketing

Over the last decade, it has become clear that the renewable energy industry is now one of the most influential industri...

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Animated Characters with Computer - Improving Employee Engagement

Improving Employee Engagement And Culture With Video

Company culture and employee engagement are now considered one of the most important building blocks of company success....

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Floating Astronaut

Why Tech Companies Should Create Animated Video

In a not so distant past, we witnessed the (volatile) digital revolution of the dot-com bubble. This period in time not ...

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