10 Essential Video Marketing Statistics for 2023

16 min read

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1. In 2023, online video is expected to account for 82.5% of all web traffic, making it the most popular type of content over the internet.

This means that more and more people are turning to video as a way to consume content online. This trend is driven by the increasing availability of high-speed internet, which makes streaming videos easier than ever before. Additionally, with the rise of social media platforms such as YouTube and TikTok, it is now easier than ever for people to access and share videos online.

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2. Over 500 million Hours of Video Are Watched on YouTube Each Day

YouTube is one of the most popular video streaming platforms in the world, with over 500 million hours of video being watched each day. This huge number shows just how important video has become in our daily lives. Not only do people use YouTube to watch their favourite shows and movies, but they also use it to learn new skills, catch up on news stories, and stay connected with friends and family around the world.

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3. 91% of businesses use video as a marketing tool in 2023

Video has become an essential part of any successful content strategy for marketers today. 91% of businesses are using video as part of their content strategy in order to reach larger audiences and engage prospects in a more meaningful way. Videos can be used to educate potential customers about a product or service, demonstrate how it works, or even tell a story that resonates with viewers on an emotional level.

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4. Nearly 80% Of People Prefer Watching A Video To Reading About A Product Or Service

When it comes to learning about a product or service, nearly 80% of people prefer watching a video over reading about it. This statistic shows just how powerful videos can be when it comes to engaging potential customers and getting them interested in your offerings. Videos provide an easy way for companies to explain complex concepts quickly and clearly while also providing visual cues that help viewers understand what’s being discussed more easily than text alone could do.

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5. Over 90% Of Consumers Watch Videos On Their Mobile Devices

With mobile devices becoming increasingly popular among consumers, it’s no surprise that over 90% of them are watching videos on their phones or tablets rather than on desktop computers or TVs these days. This means that businesses need to ensure their videos are optimised for mobile viewing if they want them to be seen by the widest possible audience. This includes ensuring videos have been resized properly for different screen sizes as well as making sure they stream quickly without any buffering issues, so viewers don’t get frustrated before they finish watching them.

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6.Marketing drives more conversions

Videos are beyond engaging and one of the key deciding factors for consumers to make their next purchase. A survey by Wyzowl shows that about 8 out of 10 users have purchased an app or software after watching a video from the brand.

7. Increase in Live Streaming

Live streaming has become increasingly popular over the past few years and this trend is expected to continue into 2024. Live streaming allows brands to interact with their audiences in real-time and create engaging content quickly and easily. Additionally, live streaming can be used for product launches, Q&A sessions, or even live events such as concerts or conferences.

8. Rise of Short-Form Video Content

Short-form videos typically last between 15 seconds and 5 minutes and are perfect for social media platforms such as Instagram Stories, TikTok or Snapchat where attention spans tend to be shorter than other platforms such as YouTube or Facebook Watch Party, where longer form videos can be successful too. Let’s look at some TikTok stats in more detail:

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9. Rise of Interactive Videos

Interactive videos allow viewers to engage with content by clicking buttons or making choices within the video itself rather than simply watching passively like traditional videos do. It is estimated that by 2024 interactive videos will become even more popular among both marketers looking for new ways to engage their audiences and consumers who enjoy having control over what they watch.

10. Growth Of Augmented Reality Videos

Augmented reality (AR) technology allows users to interact with virtual objects within real-world environments via their mobile devices or smart glasses/headsets such as Microsoft HoloLens or Google Glasses. AR-based videos are expected to account for an estimated 1% of total global internet traffic by 2023, up from 0.3% in 2020.

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