6.Marketing drives more conversions
Videos are beyond engaging and one of the key deciding factors for consumers to make their next purchase. A survey by Wyzowl shows that about 8 out of 10 users have purchased an app or software after watching a video from the brand.
7. Increase in Live Streaming
Live streaming has become increasingly popular over the past few years and this trend is expected to continue into 2024. Live streaming allows brands to interact with their audiences in real-time and create engaging content quickly and easily. Additionally, live streaming can be used for product launches, Q&A sessions, or even live events such as concerts or conferences.
8. Rise of Short-Form Video Content
Short-form videos typically last between 15 seconds and 5 minutes and are perfect for social media platforms such as Instagram Stories, TikTok or Snapchat where attention spans tend to be shorter than other platforms such as YouTube or Facebook Watch Party, where longer form videos can be successful too. Let’s look at some TikTok stats in more detail: