An exciting venture for a new wave of whales
Concept
Nexo is a leading digital-asset wealth platform that enables clients to manage, grow and safeguard their crypto holdings. Operating globally, it provides the infrastructure for individuals and institutions to interact confidently with a wide range of digital assets.
Working alongside Total Management Group, our brief was to create a single, cinematic visual moment for an outdoor screen at a publicity event in Cannes for Nexo. The content needed to deliver visual impact that fit in with the broader visual identity of the occasion.
Client
Total Management Group
Industry
Events & Hospitality
Financial
Fintech
What We Did
- Animation
- Digital assets
- Motion design
- Storyboarding
- Video production
The Creative Content
Using motion design and CGI, we created an animated whale that travelled fluidly across a three-panel LED installation, delivering a striking visual moment for attendees. As a result, we generated three synchronised left, centre and right master video files. The concept supported the client’s visual concept: ‘a new wave of whales venture toward broader horizons’ and translated into a bold, memorable piece of motion artwork.
The sequence opened with Nexo’s logo, drawn directly from the brand guidelines, before the whale emerged and moved across the full width of the triptych screen with key Nexo messaging.
We integrated a QR code into the end frame, enabling attendees to scan and go directly to Nexo’s landing page to book a call with a Nexo relationship manager, ensuring the visual experience led seamlessly into a clear call to action.
The impact
Overall, we delivered a striking installation that prompted guests to pause, engage and act on the call to action. The client reported receiving a higher than expected number of visits to the landing page, which is testament to our whale’s ability to capture attention. Overall, it was a great experience working with Total Management to deliver this for Nexo.
What we enjoyed working on
“It was particularly interesting working on the whale animation for Nexo. By combining holographic data with a particle-based aesthetic, we were able to generate a creature that existed entirely through tech and animation yet moved with the fluidity of something living.”
Andy Williams, Head of Studio.