Own your blend
Concept
Huda Beauty is a global cosmetics brand recognised for its high-performance product range. Working alongside Seen Group, we were briefed to create on-brand screen content for an immersive dining event Huda Beauty was hosting to mark the launch of their Easy Bake Duo Powder. This content needed to amplify their campaign’s energy and establish a cohesive visual thread for the experience.
We received assets including Huda Beauty’s brand guidelines; colour palette, master logo and campaign product films for context to enable us to understand the product narrative and visual system.
This ensured our creative approach aligned with the campaign concept of ‘own your blend’ from the outset.
Client
Huda Beauty
Industry
Events & Hospitality
Retail
What We Did
- Animation
- Digital assets
- Motion design
- Storyboarding
- Video production
The Creative Content
The immersive dining event featured three large walls forming a single wrap-around canvas, for which we were tasked with creating the screen content. Because the content needed to run throughout courses, we produced four 15-minute videos designed to loop across the three separate screens. The content therefore ran continuously throughout the event and gave the client the flexibility to choose how it was cued and looped.
The content was built around soft blends, silky transitions, smashing powder textures and layered gradients to highlight how the product adapts to different skin tones and can be personalised to the wearer. The logo, colours and typography used followed the supplied brand guidelines provided at the start of the project.
The impact
Overall, we delivered a set of coherent, visually engaging screen assets for Huda Beauty’s Duo Powder reveal to use at their event. It was a pleasure working with Seen Group, who complimented both the work and our collaboration.
What we enjoyed working on
“We enjoyed working on this project for Huda Beauty because it was technically demanding. Having to create multiple seamless looping elements that could run for an open-ended duration across an exceptionally large video canvas spanning three walls was a significant challenge. But at Content Creatures, we love a complex task.
Seeing these components come together in the end and function correctly and as intended was incredibly rewarding.”
Cailie Dimmock, Creative Partner