Location filming at European breweries
Live-Action Campaign Filming
To support the company rebrand of Simply Hops to BarthHaasX, Content Creatures were commissioned to produce a series of brand launch films.
The brief identified two clear areas: to communicate why the company was changing its name, and to highlight the benefits of BarthHaasX to customers. The brewing industry is both niche yet varied. Independent breweries range in size and locations all over the world. As part of the brand launch campaign BarthHaasX asked us to film customer testimonials at breweries in UK and Europe.
Client
BarthHaasX
Industry
Food and Beverages
What We Did
- Brand development
- Copywriting
- Creative strategy
- Digital assets
- Live-action filming
- Music composition
- Storyboarding
- Video production
- Voiceover production
Jopen Brewery, Amsterdam:
Authentic Testimonial Films
The brief focused on explaining the name change and showcasing the benefits of BarthHaasX to customers. It was important that brewers knew they were getting the same high-quality product as before, but rebranded. Authorative customer testimonials would guarantee this.
We are an experienced corporate video production company and despite the restrictions posed by the second lockdown, knew location filming is crucial for successful testimonial films. Location filming captures the environment of unique stories, lending credibility to a company’s message.
It was important these films felt authentic as testimonial films allow customers to endorse offerings, providing genuine and unbiased reviews.
Establishing creative consistency
Two live-action campaign films were crafted to complement the fully animated brand launch film.
The first film was shot at UnBarred, a vibrant independent brewery nestled in the heart of Brighton, while the other was filmed at Jopen, a larger, renowned brewery in the picturesque city of Amsterdam.
To maintain a seamless and cohesive visual language throughout all creative communications, our animation team added BarthHaasX’s line illustration style across selected scenes. This thoughtful attention to detail further enhances the overall impact and resonance of the brand.
Overcoming logistics
This entire project was produced during a time when lockdowns and travel restrictions meant we had to be creative, not only in execution but also in production.
Throughout the process we had to respond to changing events at short notice while ensuring all three films were delivered to a high standard and in time for the BarthHaasX brand launch.
Campaign films:
