Creative studio animation
At Content Creatures, we have a clearly defined approach to creativity that we call ‘Design-led Storytelling’.
Often, when we meet clients we take them through our values, our process and our creative philosophy. We felt it was time we encapsulated some of this in an animated video called; ‘An Eye for storytelling’.
Industry
Media
What We Did
- Animation
- Brand development
- Copywriting
- Creative strategy
- Digital assets
- Motion design
- Music composition
- Storyboarding
Project Film:
The Creative Inspiration
Our campaign began with a clear vision statement:
“Content Creatures uses design-led storytelling to create captivating branded content to inspire and delight.”
To bring this to life, we rooted the strategy in the universal origins of storytelling. From early cave paintings to oral traditions, stories have always been humanity’s way of making sense of the world and passing on ideas. We traced this journey through history, from the stage and the golden age of television to today’s mobile-first world.
This historical lens reinforced our central message: while platforms evolve, storytelling remains the most powerful tool for capturing attention and driving brand connection.
Developing The Creative Thought
It was important that our eye for stories came through, so we built the creative thought:
“Content Creatures have an eye for storytelling.”
This idea worked on two levels. Strategically, it expressed our ability to identify and shape compelling narratives. Creatively, the eye became a visual device that carried the viewer seamlessly from one scene to the next.
Our design team applied this through a bold graphic style and a deliberately restricted colour palette. These choices gave the work a distinctive look and ensured the campaign was instantly recognisable as Content Creatures.
Bringing The Vision to Life
The production process involved blocking scenes in Cinema 4D, then artworking in Illustrator, before bringing the flat illustrations back into 3D where we added some cinematic camera moves.
The video has worked well for us across social and on our website, where prospective clients have noticed it and approached with graphic character briefs as a result.
Creative Evolution
