27 min read
Post-pandemic consumer behaviour: How it reshapes marketing strategies in 2025
The rules of marketing have changed, permanently.
The past five years have redefined how people live, work, and engage with brands. For marketing and comms leaders, the challenge isn’t just keeping up, it’s rethinking strategy for a world reshaped by COVID-19.
This article explores the lasting impact of the pandemic on audience behaviour and outlines practical, strategic shifts brands must adopt to remain relevant in 2025. It’s not a look back at lockdown life, but a forward-facing guide to what matters now.
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