Whether it be for a complex financial report or a lengthy business plan, people often wonder how to make an executive summary more engaging to improve readership and ensure important information is digested.
Instead of a lengthy text document, the best and most modern approach to an executive summary is through animated videos. But before we explore this further, let’s take a moment to understand what an executive summary is and why it’s important to get it right.
What is an executive summary?
By definition, an executive summary provides an overview of a larger document or research paper and is usually the first thing a reader will see. Its purpose is to provide a snapshot of the most important pieces of information within the document so that executives or other stakeholders can review it quickly.
Some of the most common elements include an introduction that will capture the reader’s attention, relevant information for the target audience and a perfectly executed summary or what is in the document to come.
Why is it important?
Put simply, an executive summary can determine the success of your report. It sets the tone and provides key information to help the reader understand what they are getting into.
It can also be the determining factor between the reader choosing to learn more or losing interest if they feel the information is not relevant.
By spending time on a well-executed summary, your chances of reaching the right people at the right time while conveying the right message will be far greater. Otherwise, you may feel like the resources allocated to this project were not justified.
Take a business plan as an example. Imagine you are presenting this document to potential investors who are busy and need top-level information before they dig into the detail. You will want to spend time preparing a perfect summary to encourage them to engage with you and hopefully, invest in your business.
Why use animated video?
According to Time Magazine, 55% of people spend less than 15 seconds of their time actively reading content. Therefore, if you offer a lengthy report to someone, it’s likely that they won’t consume even a small portion of what you hope they would.
If you want your content to be noticed, understood, and digested, then you need to find a better way to represent it. Nowadays, this often means utilizing video, especially animated video for communicating your message.
Animation is able to reduce a complex report of several pages into just a single minute of a branded content video. Plus, if you work with an animation studio, you can even incorporate your tone of voice and brand personality.
Finally, what animation does especially well is to capture attention quickly and keep it. Using the right visual queues combined with a strong script and kinetic typography, you can easily manage to get your viewer through to the end of the video without losing concentration. For an executive summary, this is one of the most important elements to strive for.
How to start your animated summary
We are passionate about helping businesses create strong branded content to support their digital marketing and communications campaigns.
If you are interested in learning more about how we can help you achieve this through an animated video, we’d love to hear from you. You can either reach out to us here or schedule a time to speak to us that suits you here.
We have some helpful guides to forward-thinking businesses looking to improve their communications.