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Why every brand needs a ‘BetterStory’: the strategic framework behind Content Creatures  

Modern marketing isn’t about being louder; it’s about being more meaningful.

The brands that connect with audiences are the ones that tell a story worth listening to. We call that a BetterStory. 

For us, storytelling isn’t just a creative expression; it’s a strategic advantage. That’s why we help brands craft narratives that cut through the noise, connect and drive lasting impact.  

In this blog we’ll explore what a BetterStory is, the core principles that underpin it, and the steps that make up our BetterStory Framework, our process for shaping purposeful, engaging brand narratives.  

Design-led Animation: How Visual Strategy Powers Brand Storytelling

Design-led storytelling is redefining how animation is developed, offering an analytical and creative process that helps teams uncover insight, define brand purpose and shape visuals that serve a clear narrative goal. In practice, it provides a framework for understanding what a brand narrative must achieve by examining business objectives, audience motivations and desired emotional responses before production begins.

By applying specific design principles to brand storytelling, creative teams can move beyond intuition and make purposeful, evidence-based decisions.

In this blog, we’ll explore what design-led storytelling means in animation, outline its three core pillars, and highlight how Content Creatures applies it as a central part of our creative strategy.

Be seen, heard and understood: The Power of Animated Explainers

Storytelling is one of the most effective ways to cut through complexity and connect with audiences. This is because it’s a sense-making mechanism. Today, so much marketing collateral fails because it’s too complicated. Consider, for example, a product launch email overloaded with jargon, buzzwords and lengthy sentences trying to explain every feature all at once. Instead of informing, the brain is forced to work overly hard to process the information, leaving audiences overwhelmed, confused and disinterested.  

However, the simpler the communication, the easier it is for the brain to digest, process and retain the message. This is where animated explainer videos make a huge difference. 

In this blog, we’ll explore what animated explainer videos are, why they’re so effective and how Content Creatures can help you create one that works for your brand.  

Economic Uncertainty in 2025: 5 Tips to Stay Resilient

Once seen as a soft skill, resilience in 2025 is now fundamental to how businesses operate and adapt. Resilience used to be about bouncing back. In 2025, it’s about building systems that can withstand and adapt to continuous change.This blog is about resilience:  what it really means, the traits resilient brands share, and five practical ways to stay resilient in 2025.

Content Creatures’ Autumn Internship 2025

We’re excited to announce that Content Creatures is now accepting applications for our 3-month Autumn Internship, running from September to December 2025. This is a standout opportunity for emerging creatives to build industry experience, contribute to real client projects, and develop their skills in a studio known for thoughtful, design-led storytelling.

We are Hiring a Marketing Executive

We’re on the lookout for a proactive Marketing Executive to become part of our creative team. We’re Content Creatures, a strategic storytelling agency based in Dorking, Surrey. We partner with brands to unearth their most powerful stories and bring them to life across every screen and platform. 

Imagining the ‘Not Yet’: Why Future-Focused Storytelling Matters in B2B 

In a world where B2B storytelling often stops at the product, Content Creatures challenges brands to leap into the imaginative realm of the “Not Yet.” Drawing inspiration from philosopher Ernst Bloch, Strategy Partner Brett Davey explores how anticipatory consciousness can help brands craft visionary, purpose-led narratives that resonate.

The Story of Content Creatures

Putting ideas in motion since 2014, Content Creatures is a strategic storytelling agency, founded by Brett Davey and Cailie Dimmock. We partner with brands to unearth their most powerful stories and bring these to life on screens of all shapes and sizes’. Learn how we started, what shaped us, where we are now, what’s next, and the advice we’d give to anyone starting a creative business.

FAQs Corporate Video

At Content Creatures, we know commissioning creative content involves important questions: about timelines, processes, brand alignment, and costs. Our FAQ page provides clear, practical answers gathered from years of experience working with global brands—helping you confidently navigate every stage of your creative journey.