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The Power of Storytelling in Financial Communication

Raw data alone often cannot convey the full picture. Numbers and charts, while essential, can be overwhelming and impersonal. This is where storytelling comes in, transforming data into narratives that make complex information more relatable. 

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Design-led Storytelling – a creative strategy for successful, memorable campaigns

This article considers the origins of content marketing, the importance of brand heritage and the psycho-social role of storytelling for a successful campaign.

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The Science & Psychology Behind the Effectiveness of Animated Content 

 When you hear “animation,” you might picture classic fairy tales, or a sponge living in a pineapple under the sea. But did you ever think of science?  

In the fascinating world of animation, art and science converge to create compelling narratives that captivate our attention, shape our attitudes, and enhance our memory.

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Storytelling and Animation: The Ultimate Dream Team?

Visual storytelling is all about sharing information through narratives and connecting with others on a deeper level. It’s telling a captivating story that leaves a lasting impression.

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The Emotive Consumer: Influencing Consumer Behaviour with Animated Explainer Videos 

Have you ever made a decision that you knew wasn’t logical, but you still went ahead with it because it just felt right? That’s the power of emotion in decision-making. 

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5 Proven Steps to Perfect Your Video Marketing Strategy the First Time

Great video marketing isn’t just about visuals—it’s about strategy. Follow these five essential steps to create impactful content that engages your audience and delivers results. Get it right the first time with insights from Content Creatures.

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A blog image by Content Creatures, a creative agency specialising in video production and animation, for the 'Creature Feature' series. It features colourful, textured illustrations of stylised animals, dynamic abstract shapes in vibrant animations, impactful visuals from WWF's "Hidden Cost" campaign creatively highlighting wildlife conservation, and screenshots showcasing contemporary digital and interactive design inspirations.

Creature Feature May 2025

Each month, we like to pause and spotlight the creative work that’s caught our attention, whether it’s a striking animation, a thoughtful piece of design, or an experiment that pushes the boundaries of storytelling. These are the things that get us thinking and spark conversations in the studio.  Welcome to this month’s Creature Feature!

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A blog image by Content Creatures, a creative agency specialising in video production and animation, for the 'Creature Feature' series. It features a collage of visual highlights from the month, including tilt-shift photography of a cityscape, abstract 3D animations of a ribbon and pencil, Dior floral typography, and a nostalgic film stil.

Creature Feature April 2025

Each month, we like to pause and spotlight the creative work that’s caught our attention, whether it’s a striking animation, a thoughtful piece of design, or an experiment that pushes the boundaries of storytelling. These are the things that get us thinking and spark conversations in the studio.  Welcome to this month’s Creature Feature!

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A blog image by Content Creatures, a creative agency specialising in video production and animation, for the 'Creature Feature' series. It features a collage of four artworks: a seascape, a line drawing of people, abstract salt and pepper shakers, and a surreal cluster of faces.

Creature Feature March 2025

Each month at Content Creatures, we gather as a team to share the creative work that’s caught our eye. Whether it’s a bold animation, a clever bit of storytelling, or simply a well-executed idea, these pieces spark the kinds of conversations that fuel our own creativity.

In a world where audiences are exposed to an estimated 10,000 brand messages a day, standing out takes more than good design, it takes creative thinking that surprises, delights, and resonates.

Explore what stood out to us this month!

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