Blogs, ideas and insights
We’re bringing you ideas and insights on the latest video, animation and branded creative content happenings. We cover everything from what inspires us, to best practises.
How should brands approach storytelling in an AI-influenced landscape?
Storytelling remains an unbeatable, indispensable human tool. It is how ideas are shared, experiences are understood and meaning is shaped. Yet, we are entering a new era of narrative forms, one in which technology increasingly influences how brand stories are created, distributed and absorbed.
As we move deeper into the information age, with artificial intelligence positioned as its apex technological advancement, critical questions emerge: will AI-enhanced storytelling deepen human engagement, or will it dilute the authenticity that gives stories their power? What does this shift mean for brands? These are considerations that warrant closer attention.
In this blog, we explore brand storytelling in the age of AI, why it still requires creative minds, and how we approach building narratives that genuinely connect.
The role of empathy in brand storytelling: why it matters more than ever
In brand storytelling empathy is considered a unique human strength and a vital tool for businesses striving to build meaningful connections.
At its core, empathy is the ability to recognise and reflect the emotions, motivations, hopes and challenges that define audiences’ experiences. It is crucial because, when brands understand individuals’ needs, desires and pain points, they are able to craft and shape narratives that resonate deeply and authentically.
In this blog, we’ll explore why empathy matters for brands, what it means in the context of brand storytelling, the benefits it delivers and how to embed empathy within your storytelling strategy.
How animation brings stadium screens, LED walls & venues to life
Large format visuals in live events did not appear overnight. Their roots can be traced back to the early 1990s, most notably with U2’s pioneering Zoo TV tour in 1991, which used large-scale projections to create a “multidisciplinary masterpiece.”
As LED technology developed throughout the 1990s and early 2000s, displays began to see more widespread deployment in sport stadiums and concert venues.
Additionally, as LED manufacturing improved and costs dropped, large-format screens became more accessible and what was once reserved for major touring artists and global sporting venues became widely used across retail environments, corporate events, sports and experiential installations.
This shift has expanded what live venues can achieve visually today, with screens becoming integral architectural elements rather than simple backdrop surfaces.
In this blog, we’ll explore why animation is important for modern stadiums and live venues, the key screen types used in these environments, where animation delivers the greatest impact and how Content Creatures can support your next live-event project.
Why every brand needs a ‘BetterStory’: the strategic framework behind Content Creatures
Modern marketing isn’t about being louder; it’s about being more meaningful.
The brands that connect with audiences are the ones that tell a story worth listening to. We call that a BetterStory.
For us, storytelling isn’t just a creative expression; it’s a strategic advantage. That’s why we help brands craft narratives that cut through the noise, connect and drive lasting impact.
In this blog we’ll explore what a BetterStory is, the core principles that underpin it, and the steps that make up our BetterStory Framework, our process for shaping purposeful, engaging brand narratives.
Design-led Animation: How Visual Strategy Powers Brand Storytelling
Design-led storytelling is redefining how animation is developed, offering an analytical and creative process that helps teams uncover insight, define brand purpose and shape visuals that serve a clear narrative goal. In practice, it provides a framework for understanding what a brand narrative must achieve by examining business objectives, audience motivations and desired emotional responses before production begins.
By applying specific design principles to brand storytelling, creative teams can move beyond intuition and make purposeful, evidence-based decisions.
In this blog, we’ll explore what design-led storytelling means in animation, outline its three core pillars, and highlight how Content Creatures applies it as a central part of our creative strategy.
Be seen, heard and understood: The Power of Animated Explainers
Storytelling is one of the most effective ways to cut through complexity and connect with audiences. This is because it’s a sense-making mechanism. Today, so much marketing collateral fails because it’s too complicated. Consider, for example, a product launch email overloaded with jargon, buzzwords and lengthy sentences trying to explain every feature all at once. Instead of informing, the brain is forced to work overly hard to process the information, leaving audiences overwhelmed, confused and disinterested.
However, the simpler the communication, the easier it is for the brain to digest, process and retain the message. This is where animated explainer videos make a huge difference.
In this blog, we’ll explore what animated explainer videos are, why they’re so effective and how Content Creatures can help you create one that works for your brand.
Big Screen Storytelling: How Motion-Led Content Transforms Live Events
Events are more than moments, they’re opportunities to connect, inspire and influence how your brand is remembered. But they’re also a huge investment. The question is: how do you maximise the return on that investment? The answer is video.
Video is more than just capturing footage; it’s about building a strategy that supports your event at every stage. Pre-event teasers build anticipation, immersive in-room visuals amplify energy and post-event recap films extend the story long after the day itself.
This blog will unpack what we mean by big screen storytelling, why it matters and the kinds of video content that can transform your event experience.
Economic Uncertainty in 2025: 5 Tips to Stay Resilient
Once seen as a soft skill, resilience in 2025 is now fundamental to how businesses operate and adapt. Resilience used to be about bouncing back. In 2025, it’s about building systems that can withstand and adapt to continuous change.This blog is about resilience: what it really means, the traits resilient brands share, and five practical ways to stay resilient in 2025.
Post-pandemic consumer behaviour: How it reshapes marketing strategies in 2025
The rules of marketing have changed, permanently.
The past five years have redefined how people live, work, and engage with brands. For marketing and comms leaders, the challenge isn’t just keeping up, it’s rethinking strategy for a world reshaped by COVID-19.
This article explores the lasting impact of the pandemic on audience behaviour and outlines practical, strategic shifts brands must adopt to remain relevant in 2025. It’s not a look back at lockdown life, but a forward-facing guide to what matters now.