24 min read
Be seen, heard and understood: The power of animated explainers
Storytelling is one of the most effective ways to cut through complexity and connect with audiences. This is because it’s a sense-making mechanism. Today, so much marketing collateral fails because it’s too complicated. Consider, for example, a product launch email overloaded with jargon, buzzwords and lengthy sentences trying to explain every feature all at once. Instead of informing, the brain is forced to work overly hard to process the information, leaving audiences overwhelmed, confused and disinterested.
However, the simpler the communication, the easier it is for the brain to digest, process and retain the message. This is where animated explainer videos make a huge difference.
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