Focus on change
Client case study video:
Considered Character Design
We worked closely with the team at Hft to ensure we gathered vital information on the key objectives of the film before starting our designs.
Impressed by examples of our past character animation projects, Hft expressed their interest in us creating a collection of characters that were inclusive, diverse and accessible. The animation style and typography needed to be straightforward and clear, but it was essential to avoid coming across as childish or condescending.
Impactful graphic animation
The use of vibrant colour, bold typography and universally recognised symbols, combined with 2D animation created in After Effects, allows each scene to evolve and transition. All of these elements are delivered in a striking, brand-aligned style through captivating motion graphic animation.
In addition to the main film, we also produced a series of shorter films, each focusing on one of the four main themes, for distribution across social media platforms.
The end product was a thoughtful, empowering, and purpose-driven film that we take great pride in.
We are always open to working with charities to help raise awareness on important issues, offering competitive rates wherever we can.
A huge thanks to Content Creatures for working with us on our recent animation. They took our brief and executed it perfectly. In particular, we are grateful that they listened carefully to our needs around accessibility, and ensured that the animation was clear, simple and easy to understand. We were also thrilled that the voices of adults with a learning disability remained front and centre of the project.
Head of Public Affairs and Policy, Hft