A sock revolution
When they launched in 2008, Happy Socks revolutionised the sock-buying world. Their high-quality product sported fun contemporary designs and made them the must-have sock brand. Although popular, Happy Socks’ budget for animated social media video was low.
With the sock-buying season approaching (or Christmas as it’s otherwise known), we reached out to the marketing team with a suggestion. Content Creatures would create a 60″ animation in return for socks – lots of socks – that we would send out to clients as a new business promotion.
What We Did
- Brand development
- Creative strategy
- Digital assets
- Music composition
Client case study video:
Developing creative concepts
Conscious that we wanted the bright vibrant designs of the socks to stand out, we developed a clean line-art illustration style and combined this with stop-frame animation of the socks themselves – this was important as we needed to incorporate actual product in the film.
Our first award-winning video
For a social media campaign Happy Socks hadn’t planned, it delivered.
The ‘Spreading Happiness’ animated social media video racked up 50,000 views in the first 48 hours.
Not only that, but the video won our studio its first award and the socks we sent out acted as a powerful new business initiative for Content Creatures, delivering new clients that we still work with today.