Helping Clients Thrive
A Creative Partner
At Content Creatures, we transform ideas into motion through design-led storytelling.
For our latest studio project, we created an animated explainer video themed around partnerships.
This video is a showcase of our ability to take a unique approach to every brief, emphasizing the benefits of working in partnership with us, bringing fresh thinking and a different perspective to your business.
As many of our previous studio projects have promoted character animation, a key technical element of the brief was to showcase our strong motion graphics capabilities.
Client
Content Creatures
Industry
Media
What We Did
- Animation
- Brand development
- Copywriting
- Creative strategy
- Digital assets
- Motion design
- Storyboarding
- Voiceover production
Case study video:
Writing about Creative Partnership
Our script begins with “You do you.” It’s a simple statement that encourages businesses to focus on their strengths and seek help when they venture out of their comfort zone.
We thrive on two-way communication, consultative thinking, and providing step-by-step support through the production process. We’re never more motivated than when clients refer to us a partner.
By partnering with us, you gain access to our expertise and a fresh perspective on your brand story, audience, and brand as a whole.
Visual Concept
Our design team proposed revolving the visual concept of this animated explainer video around a circle – a symbol of unity, wholeness, and partnership.
As the story unfolds, the circle becomes enriched. It gains more colour, depth and energy to reflect the experience of working with a creative partner like Content Creatures.
Besides partnership, we wanted to illustrate the transformative power of a strong branded campaign that comes from developing a solid concept which can lead to multiple branded assets.
Animation Techniques
To bring the script and visual concept to life, we blended a mix of 2D and 3D animation techniques in a seamless motion graphic visual style that is engaging and effective.
The tone of the animation is dynamic and visually captivating narrative, ever changing to keep the viewer hooked and wanting to see what happens next.
The result is an animated explainer video that not only tells a compelling story but also showcases our unique approach to animation and design-led storytelling.