Remote not distant
Creative content agency, remote working
There’s no disputing that 2020 was a pivotal moment in history. Covid-19 and the lockdowns that followed transformed communities and businesses, including our own creative content agency.
This studio film was our response to the transition to remote working, and it won the agency a Silver prize at the Muse Creative Film Awards 2022.
Client
Content Creatures
Industry
Media
What We Did
- Animation
- Copywriting
- Creative strategy
- Digital assets
- Music composition
- Storyboarding
Project film:
Aligning Culture
Like many, the events of March 2020 caused Content Creatures to transition suddenly from a studio-based creative agency to a remote-working business. To an extent, fortune smiled on us. By coincidence, we had been trialling MS Teams and a more relaxed work-from-home policy in January and February of 2020. Despite the suddenness of the lockdown, the move out of the office was relatively straightforward.
Over the following year we learnt a great deal about the business, and the culture we wanted to introduce. In March 2021 we offered our team the option of returning to the studio, going hybrid or fully remote, and everyone unilaterally agreed to stay remote.
Creative Strategy
Strategic Insight:
Remote working is often seen as isolating or impersonal. Internally, we knew the opposite was true. We had built a stronger, more connected team, and we wanted to express this truth through a creative campaign. Our message was simple: “Being remote doesn’t make us distant.”
Positioning & Purpose:
This animated brand film was part of a broader internal campaign to define what remote working meant for our studio, both culturally and commercially. We wanted to use the film to:
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Clarify our position as a remote-first creative agency
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Showcase how this way of working strengthens, rather than weakens, creativity
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Reassure existing and future clients that distance does not compromise quality, collaboration or delivery
Creative Approach:
We treated the film as we would a client brief, grounding it in messaging pillars drawn from our strategy:
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Clarity and calm foster creativity
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Freedom of location increases focus and flexibility
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An inclusive culture bridges any physical gaps
Visually, the animation reflected the mental clarity and imaginative space that remote work allows. Fluid transitions, open compositions, and thoughtful pacing were all used to reflect a sense of calm, cohesion and connection.
A new chapter
This film encapsulates all of this, as well as showcasing the breadth of our agency skills, bringing to life a business narrative through excellent storytelling and characterful animation using 3D, After Effects and cel techniques.
How we made the film:
