CIPS briefed us to review their on-screen brand identity, as well as deliver an animated annual report video to support the launch of the 2019 CIPS Salary Guide.
The Digital, Marketing and PR teams were keen to do something different and shake up the way their industry was perceived. It was clear from talking to them and researching the Procurement and Supply industry that their members made a big impact within their organisations; by the discussions they lead and the choices they inform, CIPS members create stronger, more strategic businesses.
Despite having some of the most interesting things to say; the challenge for CIPS was to be heard in the crowded social media space. We felt that their integrity gave them the right to be confident and purposeful, to be bolder with their motion graphics language.
We developed a style that relied on strong lines, distinctive typography, bold colour and resolute animation, that could be surprising. By developing a 3D animation with a 2D aesthetic, we made the viewer see the information from a different perspective.
Initially, we created the animated annual report video for the UK market, but have since updated this for use in other territories.