Don’t get caught in the trap of thinking your corporate video content has to be, well… corporate.
Of course, some videos will need a neutral air of professionalism but if your purpose is to engage, inspire or educate then the last thing needed is another boring video.
Our blog looks at four ways to keep your videos interesting and the benefits engaging corporate videos bring to their viewers.
How to make corporate videos more creative
- Consider animating your brand logo
- Drop any confusing jargon & business language
- Include different types of ‘scenes’ within each video
Tips for creating high-quality, creative corporate videos
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Consider Animating Your Brand Logo
While there are a number of different types of videos, a lot of them start with a still frame of the company’s logo and business information. Often this is static and incredibly formal.
You can liven this up by animating that first frame so that the company logo and information come to life.
This is something we do on our own Content Creatures homepage and as a creative concept for corporate video clips, it really sets the tone for the rest of the content! -
Drop Any Confusing Jargon & Business Language
We aim to create corporate videos that are engaging enough to strike a personal and friendly tone.
People want to be able to relate to a company or speaker, and communicating in a high-level corporate language is a sure-fire way to make people switch off.
Whether you are using music, a voiceover, a professional speaker or an employee to convey your video message – you’ll want to keep the delivery light, clear and to the point.
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Include Different Types Of ‘Scenes’ Within Each Video
Keeping your corporate videos interesting really comes down to good planning.
When you are deciding what goes into a video and defining your script – ask yourself whether the video is too one-dimensional. For example, if you have a 7-minute video and it’s just a company representative talking for 7 minutes straight, then it’s going to feel too predictable and won’t keep people alert.
Instead, try breaking the video up into different scenes. Some of the videos could be someone talking but other parts could equally contain footage from a conference, staff working in their day-to-day roles or animated infographics.
In fact, animation is one of the best creative concepts for corporate videos because there are no limitations to it. You can include animation to represent company growth and sales data or company processes and stories relating to the brand values.
The benefits of making corporate videos more creative
We hope you enjoyed these four tips on how to make your corporate videos more engaging. Going the extra mile to create engaging corporate videos really does make for a happier audience – overall you’ll benefit from:
- Greater retention of viewer knowledge
- Videos which don’t age or look dated after 6 months
- More viewers will get to the end of the video message without stopping
- Videos that are more likely to be a talking point amongst employees and viewers
Creative concepts for corporate videos: book a consultation
Need help with making your corporate videos more creative? At Content Creatures, we love people who think differently. Fresh ideas and unique perspectives excite and inspire our team to produce a wide range of creative animated content.
We’d love to hear from you. Get in touch with our team today to organise a free consultation.