Branding
How Motion Branding Elevates Corporate Identity
Brands are constantly seeking innovative ways to elevate their identities; to stand out and connect with their audience. One such method is motion branding, which seamlessly integrates video and animation technology into brand representation.
What is Motion Branding? A Comprehensive Introduction
Motion branding is the key to a successful brand strategy that uses dynamic visuals to tell your brand story in a captivating way.
What are the top 5 questions to ask about Video Production for Financial Services?
This article provides valuable insights into the most effective types of video content, how to ensure alignment with a firm’s marketing and investor relations strategy, the typical timeline for producing high-quality corporate videos, factors influencing the cost of video production, and the current trends in video marketing for high-value financial services.
How Video for HR Shapes a Company’s Brand Identity in the Digital Age
In recent years, HR’s role in shaping a company’s brand identity has moved beyond traditional personnel management to become integral to the storytelling of a company’s ethos.
The Role of a Creative Content Agency in Developing a Successful Brand Strategy
A creative content agency helps businesses and brands create, strategise, and plan the distribution of high-quality content. These agencies offer a wide range of services, including brand positioning, content creation, content strategy, campaign planning, and more.
Design-led Storytelling – a creative strategy for successful, memorable campaigns
This article considers the origins of content marketing, the importance of brand heritage and the psycho-social role of storytelling for a successful campaign.
The Power of Brand Animation with Motion Design
Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.
Taking Data Visualisation to the Next Level with Animated Infographics
With the increasing popularity of data visualisation, it’s crucial to find new ways to make your visuals stand out from the crowd. This is where animated infographics come in.
The Psychology Behind Character Animation in Marketing
In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.