Branding

videos for human resources and people teams

How Video for HR Shapes a Company’s Brand Identity in the Digital Age

In recent years, HR’s role in shaping a company’s brand identity has moved beyond traditional personnel management to become integral to the storytelling of a company’s ethos.

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The Role of a Creative Content Agency in Developing a Successful Brand Strategy

A creative content agency helps businesses and brands create, strategise, and plan the distribution of high-quality content. These agencies offer a wide range of services, including brand positioning, content creation, content strategy, campaign planning, and more.

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Design-led Storytelling – a creative strategy for successful, memorable campaigns

This article considers the origins of content marketing, the importance of brand heritage and the psycho-social role of storytelling for a successful campaign.

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The Power of Brand Animation with Motion Design

Incorporating motion design into branding is not just an aesthetic choice. It’s a strategic move to capture and retain the audience’s attention. Brand animation can take many forms, from animated logos to interactive infographics, all serving to bring your brand’s story to life.

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Taking Data Visualisation to the Next Level with Animated Infographics

With the increasing popularity of data visualisation, it’s crucial to find new ways to make your visuals stand out from the crowd. This is where animated infographics come in.

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The Psychology Behind Character Animation in Marketing

In the world of brand marketing, character animation captures attention, evokes emotions, and builds relationships between brands and their audiences. But why? The answer lies in our human psychology.

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Video Content Strategy - Results

Building an Effective Video Content Strategy That Drives Results

Creating a single creative campaign can be challenging, but turning it into an effective video content strategy can be even...

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Animation styles - Inspire

10 ANIMATION STYLES TO USE IN YOUR VIDEO CONTENT

Animation styles are ever-evolving, check out our top 10 favourite and most used styles

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Logo animations

How logo animations are helping motion brand agencies transform B2B Marketing

Logo animations are a great way to engage with your audience in a dynamic and sophisticated way, read on for best practise tips and insights.

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