Climate Outreach is a charity focused on building a social mandate for climate action: a world where a majority of the population supports the changes required to address climate change. The events of 2020 gave them an opportunity to explore new ways of communicating online. They turned to animated promotional videos as a way to promote their work on a UN climate change paper and appeal for donations.

Time and budget were limited, but the client’s ambition was not. They wanted character animation to reflect the role people needed to play in effecting change. For such an important cause, we pulled out the stops. We worked to develop an impactful, branded style that incorporated bold text, simple character design and engaging motion graphic animation.

We worked closely with the Climate Outreach team to hone the scripts. For the UNEP film, it was important that the content was factual and not frivolously presented. Our copywriting team struck a balance between substance, style and duration. The excellent Alexia Kombou, graciously added her voice to the final scripts.

As well as the charity campaign films, we provided short looping animations for use on their accompanying blog post. And further short films which feature on their website. The work received fantastic feedback from the client as well as winning Gold in the Non-profit category at the Muse Awards 2022.

Check out some of our other work with non-profit organisations here.