Process

1. Collect

Establishing a clear brief from the outset is key to a successful project.

Having a kick-off meeting and not holding back makes a huge difference. The more you share with us, the easier it is to create the right content for you.

We will spend time researching your company’s Data Self to better understand the way the world sees you.

2. Consider

Now we get our brains working. This creative concept stage is all about generating ‘The Big Idea’ that will bring the brief to life. 

Based on the approved creative brief, we will develop a minimum of two distinctive creative routes. These will be routed in the creative strategy identified within the agreed brief.

3. Consolidate

Once a creative route has been chosen, we move on to consolidating all we have learnt. We focus on designing and developing all the elements we will need for a successful project.

Depending on the scope, this can include copywriting, drafting storyboards and artworking all design elements to ensure they work across a range of deliverables.

4. Create

Now that the idea and script have been tweaked and polished, we get down to the hard graft – and craft – of creating the content.

This can involve any combination of skills; illustration, animation, live action filming, editing and so on. Along the way, there will be plenty of opportunities to comment and input.

5. Circulate

Once we have had your final approval, we can master up, ready to circulate the creative.

For moving image projects, this is where we add the final audio. We may have recorded a voiceover earlier, during production, but at this stage we focus on the mix. This means adding sound effects and balancing music, vo and sfx so they work together in harmony.