How to build a cost-effective Content Strategy

The 3C’s of successful content

In this webinar, Content Creatures founder, Brett Davey, shares his 3C approach to effective video content.

The easy to follow formula shows why compelling stories matter and how to optimise budgets. The step-by-step guide will show you show to create a video content strategy that will drive your whole marketing plan, across multiple touchpoints.

Download a free briefing template

To help plan your video-first content strategy, we’ve created this free Creative Brief template.

  • Assess to your campaign needs.
  • Consider brand and message together.
  • Build a multi-point content plan.

Key Webinar Take-outs

  • Motion branding is essential in the digital age

  • Storytelling builds connections and brand recall

  • Campaign ROI is all about Reuse, Renew, Recycle

Strategy for a Digital World

At Content Creatures, we specialise in motion branding and animation. We know that marketing budgets are often under scrutiny and commissioning brand-building quality videos can be hard to justify. When we work with global B2B brands like Tate & Lyle, Holcim and TMF Group, we help them maximise the ROI of each piece of content while still creating engaging content for the video-first digital world. Our 3C approach is a reminder that brand, story and reach are the cornerstones of every successful campaign and by putting video to the fore, you can deliver this more cost-effectively.

1-2-1 strategy sessions

Content Creatures is an award-winning creative agency. For a decade, our team of experts have delivered the best quality and results to our clients. We conceive and create logo animations, animated explainers, social media video campaigns, interactive animations, large-format event films and brand launch films.